Systems Saved Me®

Legal protection can be put on the back burner for online business owners, but it’s so so important especially in this AI age. We’ve got trademark attorney Sarah Waldbuesser, founder of Twist Law and Destination Legal, back again to break down three key ways to protect your business in 2025 and beyond. Sarah explains why contracts, setting up a legal business entity, and securing trademarks and copyrights can save you from major legal headaches. These steps don’t just keep you safe—they help you run your business with confidence. If legal stuff feels overwhelming, don’t worry—this conversation will show you how to make it work for you, not against you!MORE ABOUT SARAH WALDBUESSER: Sarah Waldbuesser, Esq. is a trademark attorney and the founder of TWIST Law and Destination Legal. After several years at a law firm and a few career pivots, she discovered a passion for helping entrepreneurs build and protect their brands. Today, Sarah works with business owners around the world to secure their most valuable asset — their brand — through smart legal strategies that make protection feel approachable and empowering.A passionate adventurer, traveler, and food and wine enthusiast, Sarah loves connecting with like-minded entrepreneurs and chasing new experiences. When she’s not at her computer, you’ll find her exploring epic destinations, savoring wine with friends, or spending time with her two little ones.Sarah's WebsiteSarah's InstagramSarah's LinkedInSarah's FacebookTIMESTAMPS: 00:10 - Understanding Legal Protection for Online Businesses04:15 - Starting with Contracts: The Foundation of Legal Protection10:20 - Legally Protecting Your Business: Contracts and Entities15:03 - Understanding Copyright and Trademark Protection19:23 - The Importance of Trademarking Your Brand

Most entrepreneurs overlook trademarks until it's too late. A leading attorney highlights five critical mistakes that could lead to legal troubles. Many mistakenly believe that having an LLC or domain name automatically protects them, which is far from the truth. The conversation dives into the importance of comprehensive name searches and timely trademark registration. Protecting your brand is essential, and understanding these common pitfalls can help avoid costly surprises down the line.

In this engaging discussion, Sandra Booker, Founder of Changemaker Inc. and a seasoned growth strategist, dives into the uncomfortable feelings many business owners have about their operations. She shares strategies for building confidence through clear messaging and customer feedback. Sandra also discusses vital assessment tools to help entrepreneurs track key metrics and foster growth. Her insights shine a light on the common struggles behind seemingly successful businesses, encouraging listeners to embrace their journeys.

This episode of the System Saved Me® podcast, Sandra Booker, a seasoned Fractional COO & founder of Sidekick COO, shares about the essential metrics that every business owner must monitor to ensure thriving operations. Her and I both know that anxiety can kick in when you hear the word metrics; however, Sandra's expertise promises to demystify this aspect, providing clarity on what data truly matters. She is incredible at not overwhelming you with a CVS receipt list of metrics to track, but what ACTUALLY matters. (Hint: it's not vanity metrics). Enjoy this episode - especially for my fellow systems folks!MORE ABOUT SANDRA BOOKER: Sandra Booker, Founder of Changemaker Inc. (home to Sidekick COO and The VA Studio) and creator of Scale Society, is a mentor, Fractional COO and growth strategist. She specializes in helping overworked, overwhelmed, multi-hatted entrepreneurs become the CEOs of sustainably scalable, and powerfully profitable businesses. After helping local businesses thrive, and receiving accolades in her community (like the 40 Under 40 award) Sandra turned her attention to the world of online service providers, and her clients have included familiar names like Chanti Zak, Tarzan Kay, and Laura Belgray. In her (efficiently used) spare time, she teaches others how to build and grow their own 6-figure virtual assistant practices and is on a mission to create a million jobs by helping her clients and students scale their businesses.Sandra Booker's WebsiteSandra Booker's InstagramSandra Booker's FreebieSandra Booker's LinkedInSandra Booker's YouTubeSandra Booker's ThreadsTIMESTAMPS: 00:12 - Understanding Metrics: The Numbers Behind Your Business02:11 - Understanding Metrics for Business Success06:28 - Understanding Cash Flow Management11:46 - Understanding Business Metrics: Leading vs Lagging Indicators14:22 - Getting Started with Metrics Tracking

Brigitte Lyons returns to the System Saved Me® podcast to discuss an unique approach to hiring that enabled her to build a highly effective team that never missed a single deadline for 2 consecutive years. Throughout this episode, Brigitte speaks to why skills aren't enough and how the alignment of a candidate's mindset and behaviors with the demands of the role is huge. She shares the impact of behavioral assessments and constructive feedback discussions during the hiring process, which serve not only to gauge candidates' capabilities but also to evaluate their fit within a specific organizational culture. This episode is particularly beneficial for entrepreneurs and small business owners who have faced the discouragement of previous hiring mistakes and are looking for a systematic method to cultivate a team that thrives in a collaborative environment. Join us as Brigitte unpacks practical strategies that can be immediately implemented to enhance your hiring processes and foster an incredible team.MORE ABOUT BRIGITTE LYONS: Brigitte Lyons is an operations + leadership consultant who believes that building a business that can run without you is better for EVERYONE -- even if you never intend to sell or step away from yours.When she founded her last company, she built a business to support her goal of full-time travel, which she was able to sell 3 years later. Brigitte Lyons WebsiteBrigitte Lyons InstagramBrigitte Lyons ThreadsBrigitte Lyons LinkedInBrigitte's FreebieTIMESTAMPS: 00:10 - Hiring Strategies for Success01:25 - Building Your Dream Team: The Breakthrough Hiring Hack07:35 - Improving Hiring Practices for Remote Work13:21 - Evaluating Candidates: The Importance of Assessments16:57 - Creating Positive Work Environments

This podcast episode revolves around the importance of delegating effectively and empowering team members to make independent decisions. Can I get an amen?! Introducing Brigitte Lyons, a seasoned expert in operational support, who shares her unique insights drawn from her own entrepreneurial journey, including selling her agency. Brigitte shares how to align team members' judgment with the overarching values and goals of the organization, so it fosters a culture of autonomy and accountability. This is for you if you currently have a team and want to stop being the one who has to delegate and decide - this is a goodie!MORE ABOUT BRIGITTE LYONS: Brigitte Lyons is an operations + leadership consultant who believes that building a business that can run without you is better for EVERYONE -- even if you never intend to sell or step away from yours.When she founded her last company, she built a business to support her goal of full-time travel, which she was able to sell 3 years later. Brigitte Lyons WebsiteBrigitte Lyons InstagramBrigitte Lyons ThreadsBrigitte Lyons LinkedInBrigitte's FreebieTIMESTAMPS: 00:12 - Introducing Brigitte Lyons: A Unique Backstory04:12 - The Delegate and Decide Role in Business10:01 - Establishing Team Context and Values for Decision Making18:59 - The Three C's of Team Development21:16 - Empowering Team Collaboration

Zhara-Marie Henry returns to the podcast to share valuable insights on planning for maternity leave as an entrepreneur, emphasizing that family planning is deeply personal and can encompass various life changes beyond just having children. She introduces her B-A-B-Y framework, designed to help entrepreneurs navigate their unique maternity leave needs while aligning with personal and business goals. Zhara-Marie encourages listeners to reflect on their long-term aspirations, assess their current situations, and prioritize flexibility in their operations. Throughout the conversation, she highlights the importance of building a strong support network and seeking guidance from others in similar situations. By breaking down the steps and addressing both personal and professional facets, Zhara-Marie aims to empower entrepreneurs to create a balanced approach to family planning.MORE ABOUT ZHARA-MARIE HENRY: Meet Zhara-Marie Henry, a lawyer turned Online Business Manager who lives by the mantra, "Life is made for living." She finds inspiration through travel and immersing herself in diverse cultures.Zhara’s professional journey began in the traditional legal realm, but the entrepreneurial bug bit her threw her in another direction. After a few pivots, the one that speaks to her soul the most is operating in the capacity of an Online Business Manager, blending her legal expertise with an operations-driven mindset. She specializes in helping service-based professionals streamline their operations, manage teams, and execute major projects. Zhara firmly believes that while "winging it" might get you to stage one, scaling to new heights requires solid systems and processes.Zhara-Marie's WebsiteZhara-Marie's InstagramZhara-Marie's LinkedInZhara-Marie's YouTubeZhara-Marie's ThreadsZhara-Marie's FreebieTIMESTAMPS: 00:11 - Starting Your Dream Maternity Leave03:29 - Planning for Family Changes as an Entrepreneur07:26 - Assessing Your Goals and Future Planning14:01 - Maternity Leave Planning: The Next Steps14:40 - Maternity Planning and Support Networks

Zhara-Marie Henry joins Jordan Gill to discuss the essential roadmap for maternity leave planning specifically tailored for entrepreneurs. The episode introduces the B-A-B-Y framework, designed to help business owners navigate the complexities of taking time off while ensuring their businesses remain sustainable. Zhara-Marie emphasizes the importance of breaking down personal desires and expectations surrounding maternity leave, adjusting business operations, building a solid plan, and ultimately yielding control to trusted team members. This insightful conversation addresses the common fears and misconceptions entrepreneurs face when considering maternity leave and provides actionable steps to prepare for this significant life change. MORE ABOUT ZHARA-MARIE HENRY: Meet Zhara-Marie Henry, a lawyer turned Online Business Manager who lives by the mantra, "Life is made for living." She finds inspiration through travel and immersing herself in diverse cultures.Zhara’s professional journey began in the traditional legal realm, but the entrepreneurial bug bit her threw her in another direction. After a few pivots, the one that speaks to her soul the most is operating in the capacity of an Online Business Manager, blending her legal expertise with an operations-driven mindset. She specializes in helping service-based professionals streamline their operations, manage teams, and execute major projects. Zhara firmly believes that while "winging it" might get you to stage one, scaling to new heights requires solid systems and processes.Zhara-Marie's WebsiteZhara-Marie's InstagramZhara-Marie's LinkedInZhara-Marie's YouTubeZhara-Marie's ThreadsZhara-Marie's FreebieTIMESTAMPS: 00:11 - Navigating Maternity Leave for Entrepreneurs03:06 - Introducing the Baby Framework: Maternity Leave Planning for Entrepreneurs10:09 - Transitioning Towards Maternity Leave Planning14:55 - Transitioning to Yielding: Letting Go of Control16:58 - Planning for Maternity Leave: A Personal Journey

Jenn Green, a certified funnel pro and email marketing expert, joins the discussion to share her wealth of knowledge on nurturing email lists. She breaks down the essential components of a nurture funnel, emphasizing relationship-building and preparing subscribers for purchases. Listeners will discover the power of storytelling, social proof, and how to craft engaging email interactions. Jenn also provides actionable tips to enhance email marketing strategies, helping service-based businesses double their revenue and thrive.

Jenn Green, a certified funnel pro and email marketing strategist, shares her expertise on maximizing revenue through effective email marketing. She discusses why email outshines social media for engagement and conversions. Jenn introduces the concept of lead magnets tailored to different buyer stages, emphasizing their role in attracting quality subscribers. She also highlights how to promote these lead magnets aggressively, turning potential leads into loyal customers. Tune in for actionable insights that can transform your email marketing strategy!