Launch Breakdown: 150 Sales in 12 Days

In this behind-the-scenes solo episode, Jordan Gill pulls back the curtain on her most successful digital product launch to date — Carpool Content. Created out of necessity during a chaotic back-to-school season, Jordan walks listeners through the inspiration, strategy, and systems that led to over 150 sales in just 12 days.

She dives into how she turned hours of car time into a content goldmine using a 10-question voice note system, how intentional social proof and animation made my full funnel convert at 6.6%, and why this offer resonated so deeply with her audience.

Whether you're a service provider juggling the carpool lane or a digital creator looking for strategic launch ideas, this episode is packed with actionable insights on launching lean, fast, and profitably.

Check out Carpool Content if you think it'll help you create more content: https://carpoolcontent.com/grab

TIMESTAMPS:

0:00 – Jordan introduces the episode and the backstory behind Carpool Content

1:47 – The real-life chaos that sparked the need for a content creation system

4:23 – Launch stats: 153 purchases in 12 days and what made it convert

6:01 – The purpose of the August 22nd Instagram post and strategic emoji use

8:39 – Anatomy of the sales page: headlines, visuals, and the power of statistics

11:15 – Breaking down the three-step content creation system

13:04 – Key performance metrics: AOV, order bumps, and funnel conversion rates

16:22 – Facebook ads strategy: lookalike audiences, dollar-a-day videos, and hot 28 targeting

20:48 – Carousel content: the role of organic engagement in launch success

24:03 – Lessons learned: problem-first offers and how simplicity wins

26:30 – Final reflections on the strategy behind the launch and advice for listeners