

Common Business Advice That's Sabotaging Your Growth
Sep 8, 2025
In a bold take on traditional business advice, Heather O’Neill challenges harmful phrases like "It’s just business." She shares personal stories of failure and resilience, emphasizing emotional integrity and human values. The podcast critiques the hustle culture, mythical scalability, and misguided marketing tactics like cold pitching. Heather stresses the importance of defining success on your own terms and building authentic connections rather than following generic advice. It's a refreshing reminder to trust yourself and embrace a more compassionate approach to entrepreneurship.
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Feelings Drive Business Decisions
- Emotions are integral to business decisions and ignoring them causes poor outcomes.
- Heather O'Neill says your business scales at the rate you can emotionally manage your feelings.
Costly Closure And Lingering Shame
- Heather recounts closing her first business, personally guaranteeing a partner's payout, and the shame that followed.
- That unresolved shame kept her from working on her new company for over a year despite having paid clients.
Dont Do Things Just Because Others Say So
- Stop following platform or tool 'shoulds' blindly and choose what you will actually use.
- Question who benefits from a recommendation before adopting it in your business.