Systems Saved Me®

In a bold take on traditional business advice, Heather O’Neill challenges harmful phrases like "It’s just business." She shares personal stories of failure and resilience, emphasizing emotional integrity and human values. The podcast critiques the hustle culture, mythical scalability, and misguided marketing tactics like cold pitching. Heather stresses the importance of defining success on your own terms and building authentic connections rather than following generic advice. It's a refreshing reminder to trust yourself and embrace a more compassionate approach to entrepreneurship.

In this return episode, business strategist and mindset coach Lani Jackson is back to tackle one of the biggest reasons your content isn’t converting: flat messaging. Lani breaks down why surface-level marketing isn't resonating—and how your audience might be unintentionally lying to you about what they really need. She walks through her signature 3D Messaging Framework that helps you infuse desire, depth, and distinction into every piece of content you create. If you're tired of blending in, struggling with AI-generated blandness, and ready to stand out with bold, story-driven content that attracts dream clients, this episode is your blueprint.MORE ABOUT LANI: Lani's WebsiteLani's FreebieLani's Facebook GroupLani's InstagramLani's YouTubeLani's LinkedInTIMESTAMPS: 0:00 – Jordan Gill intro + welcome back to guest host Lani Jackson1:35 – Why surface-level messaging doesn’t convert (and why your audience isn’t telling the whole truth)4:58 – How AI content is blending everyone into the same voice—and how to avoid it7:33 – The first “D” in the 3D Messaging Framework: Desire10:45 – The second “D”: Depth—getting under the surface of what your audience really wants14:56 – The third “D”: Distinction—how to stand out in a saturated market19:52 – Real-life case study: How one fitness coach tripled her results with 3D messaging25:40 – Using AI with your voice: how to teach AI to sound like you28:47 – Reflective questions to identify where your content might be falling flat31:05 – Invitation to explore Lani’s 3D Messaging Workshop for deeper support

Lani Jackson, a business strategist and mindset coach, shares her insights into redefining profit beyond mere dollars. As a mother of six and founder of The Society for Women Entrepreneurs, she discusses the importance of time, energy, and personal fulfillment in building a sustainable business. Lani emphasizes that profit in time is often overlooked and crucial for avoiding burnout. With personal stories and actionable advice, she encourages entrepreneurs to align their goals for a balanced and enriching journey.

Explore the ethical dimensions of AI in business with Erin Austin. She reveals shocking truths about AI hallucinations and how they can mislead users. Learn the fine line between plagiarism and originality in AI-generated content. Delve into the hidden biases that affect hiring and data decisions. Discover the implications of agentic AI and the risks of letting machines take control. Erin emphasizes the need for human expertise at the heart of any AI system, urging listeners to use technology ethically and responsibly.

Explore the intersection of AI and law with an expert's insights into copyright challenges. Uncover the surprising truth that AI-generated content isn’t protected under U.S. copyright law. Learn about the potential risks hidden in terms of service agreements and the importance of protecting client data. Gain a roadmap with the PROD framework to ethically choose AI tools for your business. Discover how to scale your services while safeguarding your ideas, integrity, and reputation.

Back with another power-packed episode, business growth strategist Kerystyn Williams returns to the Systems Saved Me podcast to build on her game-changing framework around the four capacity levers. This time, she walks you through exactly how to install systems that expand your capacity without adding more to your plate. You’ll learn about white space economics, how to use your energy to drive profits, and three specific system upgrades that unlock sustainable growth.If you’ve been feeling stretched thin, stuck in reactive mode, or unsure how to measure what’s really working in your business—this episode gives you the blueprint to get back in control.MORE ABOUT KERYSTYN: Kerystyn's WebsiteKerystyn's QuizKerystyn's FacebookKerystyn's InstagramKerystyn's LinkedInTIMESTAMPS: 0:00 – Introduction: What “white space economics” means and how it multiplies profits.3:47 – How an overbooked calendar leads to low-quality decisions and hidden profit leaks.6:38 – System Shift #1: Strategic Priority Filter 14:56 – System Shift #2: 30-Day Capacity Calendar 23:51 – The power of buffer days and energy protection protocols.26:12 – System Shift #3: The Feedback Loop 33:09 – Fast action checklist to implement your chosen system shift this week.35:45 – Take the Capacity Scorecard to get your personalized roadmap and next best move.

In this insightful episode, business growth strategist and Certified Director of Operations Kerystyn Williams takes over the mic to share why your obsession with open rates and social media followers might be costing you more than you think. Instead of tracking vanity metrics, she walks us through the 4 capacity levers—strategic, energetic, operational, and financial—that determine how scalable and sustainable your business really is. If you're feeling maxed out but stuck at a revenue plateau, Kerystyn delivers the framework you need to reclaim your time, plug the leaks in your systems, and finally scale without burning out.MORE ABOUT KERYSTYN: Kerystyn's WebsiteKerystyn's QuizKerystyn's FacebookKerystyn's InstagramKerystyn's LinkedInTIMESTAMPS: 0:00 – Jordan introduces guest host Kerystyn Williams and the concept of replacing vanity metrics with capacity metrics.2:11 – What the “capacity wall” is and why most entrepreneurs hit it between $200K–$300K in revenue.5:32 – The first lever: Strategic Capacity11:28 – Frameworks and tools to avoid burnout from constant decision-making.14:02 – The second lever: Energetic Capacity 19:23 – The third lever: Operational Capacity 25:44 – The fourth lever: Financial Capacity 31:26 – Take the Capacity Scorecard Quiz to identify your biggest bottleneck and get a personalized action plan.

In this follow-up takeover episode, fractional Director of Operations Ariana Tenine returns with her strategic partner, Devin Lee, to tackle one of the most common roadblocks to scaling your business: fear of tech and automation. Together, they reveal why resistance to tools isn’t really about technology—it’s about control—and how letting go can free up time, boost profits, and elevate every hire you make. Through real client stories and practical strategies, Ariana and Devon show you how to replace repetitive manual work with streamlined systems, delegate effectively to both humans and tech, and step more fully into your leadership role. If you’ve ever said “I’m just not a tech person,” this episode will change your perspective.MORE ABOUT ARIANA: Ariana's WebsiteAriana's FreebieAriana's FacebookAriana's InstagramAriana's LinkedInAriana's ThreadsAriana's YouTubeMORE ABOUT DEVIN : Devin's WebsiteDevin's Weekly EmailTIMESTAMP: 0:00 – Jordan introduces Ariana Tenine and Devin Lee, and the topic: why fear of tech is really fear of losing control.3:02 – Devin’s origin story: from manual burnout to automation breakthrough.8:41 – The personalization myth: how automation can actually improve client experience.15:10 – Client example: automating folder and template creation for a creative team.22:48 – Why every repeated manual task is a candidate for automation.28:31 – The “promotion” mindset: delegating to tech and people to move toward CEO-level work.36:44 – Client example: automating a marketing waitlist process to save brain space.48:05 – Final takeaways: lead with strategy, embrace tech, and let go of fear to scale sustainably.

In this insightful takeover episode, fractional Director of Operations Ariana Tenine teams up with her strategic partner, Devin Lee, to challenge the common belief that hiring a VA should be your first step in business growth. Drawing from real client experiences, they unpack why hiring without a strategy can waste time, money, and peace of mind. Ariana and Devin walk through the mindset shift from “I need help” to “I need results,” the power of building systems before adding support, and how strategic hires can elevate revenue and reduce overwhelm. Packed with actionable advice, this episode is a must-listen for business owners ready to build teams with intention and clarity.MORE ABOUT ARIANA: Ariana's WebsiteAriana's FreebieAriana's FacebookAriana's InstagramAriana's LinkedInAriana's ThreadsAriana's YouTubeMORE ABOUT DEVIN : Devin's WebsiteDevin's Weekly EmailTIMESTAMP: 0:00 – Jordan introduces guest hosts Ariana Tenine and Devin Lee, and the myth-busting topic: why a VA may not be your first best hire.2:51 – The leadership mindset shift: asking “what belongs on my plate?” before hiring.6:40 – Storytime: the mastermind participant who paid her VA more than herself—and why it happened.12:04 – Ariana’s first strategic hire story and how it led to a long-term partnership with Devon.16:52 – Why hiring from overwhelm without systems leads to inefficiency and frustration.21:40 – Client example: replacing a manual payroll process with a streamlined system.33:18 – The power of strategic support: how systems set your hires up for success and reduce turnover.44:10 – Final takeaway: you don’t need help doing more—you need help doing less, better.

Latesha Lynch dives into the importance of marketing systems for service providers, challenging the need for constant content creation. She shares her Leads Overflow philosophy to help generate leads effortlessly. Learn about the shift from chaotic visibility to a strategic, ease-filled approach. Hear inspiring stories from clients who built successful systems. Latesha also addresses common doubts about visibility, emphasizing that leveraging strategies can transform your marketing and allow for true business growth.