Systems Saved Me®

Emmelie De La Cruz shares groundbreaking insights on marketing strategies that don't rely solely on content. She emphasizes the critical need to understand your audience better for impactful messaging. Discover how to transition from content creator to CEO and streamline your marketing systems for enhanced lead generation. The conversation dives into optimizing existing strategies and the importance of reaching new audiences while avoiding saturation. Tune in for tips that could transform your approach to marketing!

Emmelie De La Cruz reveals her secrets to business success without relying on social media. She emphasizes the power of SEO and platforms like Pinterest and YouTube to keep businesses visible. Engaging newsletters and strategic partnerships become essential tools for client connection. Emmelie also shares innovative ideas like using characters in marketing to foster a friendly business atmosphere. She proves that authentic problem-solving and effective operational strategies are key to growth, regardless of social media.

Discover the innovative world of micro tools that can transform businesses! Learn how these mini-tools can save time and streamline tasks like writing emails. Explore using advanced technologies, such as GPTs, for smarter work organization. Get tips on launching your ideas effectively with testing groups to refine them before scaling. Plus, find out how workbooks can do more than just hold information and help generate revenue. Embrace starting small and watch your product’s reach expand!

Explore how small tools can significantly benefit businesses and enhance customer retention. Learn to transform your expertise into digital products without being tech-savvy. Discover the critical role of understanding client needs before embarking on new projects. Uncover smart strategies for testing ideas and the evolution of technology that fosters innovation. Plus, dive into the differences between developing full-scale apps and micro tools for effective problem-solving!

Kelsey O’Neal, a professional recruiter and founder of Remote Sales Career, empowers business owners to reclaim their time by hiring top talent. In this engaging discussion, she reveals why women entrepreneurs often hesitate to delegate tasks and presents a groundbreaking 4D Time Management System: delete, delegate, defer, and do. Kelsey emphasizes the importance of energy audits to focus on what truly energizes you and shares crucial tips on hiring virtual assistants, helping listeners avoid common pitfalls while maximizing productivity.

Join Kelsey O’Neal, founder of Remote Sales Career and the Sales Queen Sisterhood, and Christina Melgar-Thomssen, a social selling expert, as they dive into the world of social sales. They discuss essential mindset shifts for success in DMs, effective lead generation strategies, and how to qualify leads naturally. Kelsey and Christina also address the opportune moment for hiring a DM salesperson, emphasizing the importance of authentic relationships over quick sales. This conversation is a must for anyone looking to elevate their sales game!

If you’ve ever had a launch that flopped despite your best efforts, this episode is your game plan for turning it around. You are in luck because Nicola Moors, a powerhouse launch strategist and copywriter is back to showcase results like 16.4% on a sales page with over 1,000 sales. In this episode, Nicola reveals her five-part REVIVE framework for transforming lackluster launches into repeatable success—and copywriting isn’t even in the framework! She breaks down why most launches fail, the overlooked identity-driven messaging that makes people buy, and how to fix your traffic problem for good. If you’re tired of launches that don’t hit the numbers you want, Nicola’s system gives you the exact steps to tweak, refine, and rework your approach for bigger results. Plus, she shares a real-life client case study that nearly doubled sales—with just one simple tweak.MORE ABOUT NICOLA MOORS: I’m a launch copywriter and strategist helping online creators build empires with copy that talks how they do. My baller clients include Amy Porterfield, Haley Burkhead, Ellen Yin, & Jordan Gill of Systems Saved Me®. Outside of my laptop, I love trash TV, rock 'n' roll, reading, walking and Malbec. Nicola's WebsiteNicola's FreebieNicola's FacebookNicola's InstagramNicola's ThreadsNicola's LinkedInNicola's YouTubeTIMESTAMP: 02:30 – Nicola reveals that copy isn’t the biggest factor in a high-converting launch—so what actually is?07:15 – The biggest mistake course creators make when analyzing why their launch didn’t work.12:50 – Why audiences today are savvier than ever (and how past bad marketing has made them harder to convert).18:40 – A real case study: How one tweak to a sales page skyrocketed conversions from 4.5% to 7.12%.24:15 – The #1 thing more important than perfect copy—this could change how you approach your launches forever.31:00 – Why most launch failures come down to traffic, not copy—and how to consistently grow your audience so you’re not scrambling before launch day.

In this episode of Systems Saved Me®, I'm introducing you to launch strategist and copywriter Nicola Moors, who has worked with top names like Amy Porterfield, Ellen Yin, and even me :) Nicola pulls back the curtain on 2 major mistakes that tank online course launches, and surprisingly, it’s not just about copy. She shares why blaming your copywriter might be a knee-jerk reaction that overlooks the real issue—like not enough traffic or an offer that isn’t compelling enough. Nicola also breaks down how to reverse-engineer your launch goals so they’re actually realistic, rather than being misled by flashy six-figure success stories on social media. If you’ve ever wondered why your sales page converts well but the sales still don’t roll in, this episode is a must-listen. MORE ABOUT NICOLA MOORS: I’m a launch copywriter and strategist helping online creators build empires with copy that talks how they do. My baller clients include Amy Porterfield, Haley Burkhead, Ellen Yin, & Jordan Gill of Systems Saved Me®. Outside of my laptop, I love trash TV, rock 'n' roll, reading, walking and Malbec. Nicola's WebsiteNicola's ChecklistNicola's FacebookNicola's InstagramNicola's ThreadsNicola's LinkedInNicola's YouTubeTIMESTAMP: 02:15 – Nicola shares why copywriting is actually the least important factor in a successful launch (surprising for a copywriter to say!).07:45 – A client fired her copywriter and hired Nicola—only to learn the copy wasn’t the problem at all. Here’s what was actually wrong.13:10 – The hard truth about launch goals—are you aiming too high based on misleading success stories?19:30 – Why your audience is savvier than ever—and how past marketing BS has made them harder to convert.24:55 – The biggest mistake that keeps your launch from hitting its sales target—and it has nothing to do with the sales page.30:20 – Nicola shares her own failed offer story and the one tweak that made her product start selling itself.

In this episode of System Saved Me®, Mary Gonzalez is back to share why relying on superstar employees isn’t the key to scaling—systems are. She explains how strong processes ensure consistent results, even when team members change, reducing stress and increasing efficiency. Mary breaks down how to create foolproof systems, including clear steps, visuals, and automation tools, so tasks can be completed the same way every time. She also challenges business owners to document at least one system this week to experience the freedom that comes with better workflows. Tune in to learn how systems, not A-players, are the real secret to growing a sustainable business!MORE ABOUT MARY GONZALEZ: Mary, founder of Systems Lane, helps businesses streamline systems, optimise workflows, and scale operations with ease through automation. With a passion for simplifying processes, she empowers entrepreneurs to reclaim their time and achieve scalable, sustainable success.Mary's WebsiteMary's QuizMary's LinkedInMary's InstagramMary's FacebookMary's YouTubeMary's ThreadsTIMESTAMPS: 00:02:00 - The Myth of A-Players00:05:00 - Why Systems Are More Reliable Than People00:07:00 - How to Build Scalable Systems00:15:00 - The Freedom That Systems Create

In this episode of the System Saved Me® podcast, Mary Gonzalez, Systems Lane explains why systems are not just extras but the foundation of a successful business. Many people think they aren’t necessary, but businesses grow and run better when they have strong systems in place. She shares real facts showing how small businesses save time, reduce mistakes, and improve teamwork with the right systems. Without them, things get messy, and work becomes stressful, but with good systems, everything runs more smoothly. This episode is a must-listen for business owners who may need a little nudge or two to prioritize systems in their business!MORE ABOUT MARY GONZALEZ: Mary, founder of Systems Lane, helps businesses streamline systems, optimise workflows, and scale operations with ease through automation. With a passion for simplifying processes, she empowers entrepreneurs to reclaim their time and achieve scalable, sustainable success.Mary's WebsiteMary's QuizMary's LinkedInMary's InstagramMary's FacebookMary's YouTubeMary's ThreadsTIMESTAMPS: 00:02 - Understanding the Real ROI of Systems Improvements01:56 - The ROI of Systems Improvement07:31 - Calculating the ROI of Your System13:23 - The Importance of Automation in Business Systems18:00 - The Myth of the Rockstar Team Member