Becoming a Social Sales Queen in the DMs

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Mar 17, 2025

Join Kelsey O’Neal, founder of Remote Sales Career and the Sales Queen Sisterhood, and Christina Melgar-Thomssen, a social selling expert, as they dive into the world of social sales. They discuss essential mindset shifts for success in DMs, effective lead generation strategies, and how to qualify leads naturally. Kelsey and Christina also address the opportune moment for hiring a DM salesperson, emphasizing the importance of authentic relationships over quick sales. This conversation is a must for anyone looking to elevate their sales game!

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ADVICE

Mindset for DM Sales

Focus on serving others and making that the center of every conversation.
Don't worry about following a script exactly; have a genuine conversation.

ADVICE

Community Manager vs. Business Owner

Choose between acting as a community manager or as the business owner, depending on the brand and volume.
Prioritize integrity; if authenticity is compromised, opt for the community manager approach.

INSIGHT

Letting Go of Sales Control

Business owners struggle to relinquish sales control, but letting go is crucial for growth.
Find someone who can achieve 80% of your results, have patience, and allow for mistakes.

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If you’ve ever wondered how to find, hire, and train a social sales queen to take over your DMs and close sales for you, this episode is your roadmap.

Joining me are Kelsey O’Neal, founder of Remote Sales Career and Sales Queen Sisterhood, and Christina Melgar-Thomssen, a social selling expert who’s generated over $7 million in revenue just through DMs.

We’re breaking down:

✅ The mindset shifts needed to sell successfully in the DMs

✅ The lead generation strategies that actually work

✅ How to qualify leads & move them into a sale without feeling sleazy

✅ When it’s the right time to hire a DM salesperson

If you're over being glued to sales calls and want to hire a social seller who aligns with your brand, this episode is for you.

MORE ABOUT KELSEY O'NEAL & CHRISTINA MELGAR:

Kelsey O'Neal is a professional recruiter and matchmaker helping business owners confidently hire their dream team. With a global network of 6,000+ professionals, she's placed 250+ people in remote Sales, Coaching, and Virtual Assistant roles.

Christina is the Head Recruiter at Remote Sales Career and is personally responsible for over 7M in DM sales in her career. She teaches women how to sell authentically, from the heart, in her program "Sell on Socials".

TIMESTAMPS:

00:00 – Intro – What today’s episode is all about

02:05 – Meet Kelsey & Christina – Their backgrounds in sales & recruiting

06:20 – The #1 mistake business owners make with DM sales

09:45 – What makes a great social seller & how they fit into your business

13:15 – Mindset shifts needed to sell effectively in DMs

17:30 – Cold DMing vs. Warm Outreach – What works better & why?

22:10 – Generating consistent leads & avoiding burnout in the DMs

26:40 – How to move a conversation from casual chat to conversion without feeling pushy

30:15 – Should social sellers act as the business owner or a community manager?

32:50 – When should you actually hire a DM salesperson?

35:10 – How Kelsey’s team helps you hire the right fit & what it costs