

How My Business Grew Without Instagram For Over a Year
9 snips Mar 31, 2025
Emmelie De La Cruz reveals her secrets to business success without relying on social media. She emphasizes the power of SEO and platforms like Pinterest and YouTube to keep businesses visible. Engaging newsletters and strategic partnerships become essential tools for client connection. Emmelie also shares innovative ideas like using characters in marketing to foster a friendly business atmosphere. She proves that authentic problem-solving and effective operational strategies are key to growth, regardless of social media.
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Emmelie Left Instagram Successfully
- Emmelie De La Cruz left Instagram in January 2024 and maintained her six-figure business without posting on social media.
- Her stress decreased and revenue remained stable, proving social media isn't essential for business success.
Use Backend Funnels Strategically
- Build backend funnels like automated newsletters to nurture leads continuously without manual effort.
- Use upsell, referral, and subscription funnels to increase customer lifetime value and stabilize revenue.
Pay for Leads, Not Content
- Pay for leads through strategic partnerships and ads instead of creating constant content.
- Use UGC creators to humanize your brand without always being the face yourself.