

The Behavioral Design Podcast
Samuel Salzer and Aline Holzwarth
How can we change behavior in practice? What role does AI have to play in behavioral design? Listen in as hosts Samuel Salzer and Aline Holzwarth speak with leading experts on all things behavioral science, AI, design, and beyond. The Behavioral Design Podcast from Habit Weekly and Nuance Behavior provides a fun and engaging way to learn about applied behavioral science and how to design for behavior change in practice. The latest season explores the fascinating intersection of Behavioral Design and AI. Subscribe and follow! For questions or to get in touch, email podcast@habitweekly.com.
Episodes
Mentioned books

4 snips
Feb 22, 2023 • 41min
We're Back! Behavioral Science & AI + Season 3 Preview 🎉
We're finally back! 🎉 In this season 3 preview episode, we sit down and nerd out about all things Behavioral Science and AI, the state of the field and what we look forward to in the upcoming season.
Thanks to you, our listeners, for patiently waiting for us to return and for supporting this podcast! We really appreciate it 😊🙏
Relevant links
AI Edition of Habit Weekly
Behavioral Data Science Edition of Habit Weekly
AI tools discussed
ChatGPT
Elephas
Elicit
ExplainPaper
Jasper.ai
MidJourney
Support the podcast by joining Habit Weekly Pro 🚀
The song used is Murgatroyd by David Pizzaro.
Get in touch via podcast@habitweekly.com

Dec 22, 2021 • 1h 4min
2021 in Review – Season 2 Finale! ✨
We've reached the end of season 2 - yay! 🎉 In this finale, we sit down and nerd out about all things behavioral as an intervention to help Aline overcome her recent existential crisis. We explore what we have learned about human behavior in 2021, whether being happy is important, ethical challenges in the field, how we can create a bigger impact, and, our course, we complete a final round of overrated vs. underrated.
Thanks to you, our listeners for supporting us this year! We really appreciate it 😊🙏
Relevant links
Effective Altruism
About EA
8000 Hours
GiveWell
The Effective Altruism Behavioral Science Newsletter
Research mentioned:
A Psychologically Rich Life: Beyond Happiness and Meaning
The Psychology of (In)Effective Altruism
How Effective Altruism Can Help Psychologists Maximize Their Impact
What works to increase charitable donations? A meta-review with meta-meta-analysis
Support the podcast by joining Habit Weekly Pro 🚀
The song used is Murgatroyd by David Pizzaro.

Dec 8, 2021 • 46min
Existential Questions with Lindsay Juarez
In this episode, we speak with Irrational Labs' Lindsay Juarez about big questions in behavioral science, how to reduce misinformation on TikTok, and the importance of communities.
Lindsay is Director at Irrational Labs, working on understanding and improving people's ability to take the daily behaviors that lead to happier, healthier, and wealthier lives. She was previously Senior Behavioral Researcher roles at the Center for Advanced Hindsight and has long experience helping companies use data and behavioral science insights to create and test more effective products and processes to drive behavior change.
We had a fun conversation with Lindsay about everything existential in behavioral science, including the real impact of our field and how necessary are experiments, really? She also shares insights from a recent project aimed at reducing misinformation on TikTok. Enjoy!
Relevant links about Lindsay
Website
Social Media: LinkedIn & Twitter
TikTok whitepaper
Tim Wilson Article
Support the podcast by joining Habit Weekly Pro 🚀 and by giving us a review on Apple Podcast. Thanks!
The song used is Murgatroyd by David Pizzaro.

Nov 24, 2021 • 46min
Digital Health Behavior with Ingrid Melvær Paulin
In this episode, we speak with Ingrid Melvær Paulin about all things digital health behavior, Gamification, and the right behavior change metrics.
Ingrid is Director of Behavioral Insights at UnitedHealth Group. She applied behavioral science across vast areas of digital health behavior change, including previously being Director of Behavioral Insights at Rally Health and holding Senior Behavioral Researcher roles at the Center for Advanced Hindsight and Irrational Labs. She's also an amazing skier.
We had a fun conversation with Ingrid about everything digital health behavior and beyond, including the importance of focusing on the right behaviors, ways Gamification can backfire, her famous spreadsheet of BS companies around the world, and much more. Enjoy!
Relevant links about Ingrid
Organizations spreadsheet: https://docs.google.com/spreadsheets/d/1Vtq-3NAqGrIJA155ATXrnogr0q3Q-TFYd8IdqnpxJxQ/edit?pli=1#gid=182512263
LinkedIn: https://www.linkedin.com/in/ingrid-melvær-paulin-27543647/
Twitter: https://twitter.com/ingridmpaulin?lang=en
Medium: https://medium.com/@ingrid.melvaer
Support the podcast by joining Habit Weekly Pro 🚀 and by giving us a review on Apple Podcast. Thanks!
The song used is Murgatroyd by David Pizzaro.

8 snips
Nov 10, 2021 • 43min
Elements of Choice with Eric J. Johnson
In this episode, we speak with Eric J. Johnson about all things choice architecture and choice engines.
Eric is professor at Columbia Business School at Columbia University and Director of the Center for Decision Sciences. His recently published book The Elements of Choice is a fascinating exploration of decision-making research revealing how choices are designed—and why it’s so important to understand their inner workings.
We had a fun conversation with Eric about everything choice architecture and beyond, including how to provide the right amount of options, the attributes of a good choice engine, and that there's no neutral choice architecture – the environment is always influencing our decisions one way or another. We also ask Eric to redesign popular digital products, including Tinder, Netflix, and Amazon.
Relevant links
Eric's website
Twitter
Book: The Elements of Choice
Support the podcast by joining Habit Weekly Pro 🚀 and by giving us a review on Apple Podcast. Thanks!
The song used is Murgatroyd by David Pizzaro.

Oct 28, 2021 • 53min
Subtract w/ Gabe Adams & Leidy Klotz
In this episode, we speak with the fantastic research duo Gabrielle Adams and Leidy Klotz about their work on the science of less: subtraction.
Their research on the science of problem-solving has identified this fascinating bias against subtraction. In other words, when we solve problems, we tend to favor adding things over subtracting things, even when subtraction offers a better solution. We have a massive subtraction blindspot.
We had a great discussion, exploring all aspects of subtraction, from their research to tips for how teams and individuals can overcome it and why "jeggings" are severely underrated. Enjoy!
Related links:
Their Nature research paper
Leidy's book - Subtract: The Untapped Science of Less
Gabe's website
Leidy's website
Support the podcast by joining Habit Weekly Pro 🚀 and by giving us a review on Apple Podcast. Thanks!
The song used is Murgatroyd by David Pizzaro.

Oct 13, 2021 • 50min
No Hard Feelings with Liz Fosslien
In this episode, we speak with Liz Fosslien about how to make work better using nudges (and feelings!).
Liz is the co-author and illustrator of the Wall Street Journal best-selling book No Hard Feelings and she's an expert on how to make work better. As the Head of Content at Humu, she uses behavioral science to help leaders and their teams make meaningful improvements. She's also a master illustrator and we'd be surprised if you haven't seen her "sprinkles of insights" across your social media feeds.
We have a wonderful discussion, exploring how to make work life better, managing #WFH, why we might benefit from being less passionate about work and how the nudge engine at Humu helps people work together better.
Related links:
Liz's website
Follow Liz on Instagram, LinkedIn & Twitter.
Her book: No Hard Feelings
Check out Humu
IKEA containers
Support the podcast by joining Habit Weekly Pro 🚀 and by giving us a review on Apple Podcast. Thanks!
The song used is Murgatroyd by David Pizzaro.

Sep 29, 2021 • 56min
Conspiracy Theories with Dan Ariely
In this episode, we speak with none other than Dan Ariely.
We assume most of our listeners are already familiar with Dan's work, and we cover plenty of ground in this fun and enlightening episode. You can expect to learn about why Dan began receiving death threats from COVID deniers, strategies for overcoming vaccination hesitancy, the promise of psychedelics for treating mental health, and lessons from Dan's personal journey. We also talk about couscous!
Support the podcast by joining Habit Weekly Pro 🚀 and by giving us a review on Apple Podcast. Thanks!
The song used is Murgatroyd by David Pizzaro.

4 snips
Sep 16, 2021 • 42min
The Power of Us with Jay Van Bavel
In this episode, we speak with Jay Van Bavel about all things identity.
Jay is Professor at NYU and Director of the Social Identity & Morality Lab. His book "The Power of Us," co-authored with Dominic Packer, was just released on September 7th. It's a fascinating read that looks into how we can understand and harness our shared identities for personal and collective success.
In this episode, we have a fun conversation with Jay about everything identity, including why we contain multitudes and how the social needs of belonging, uniqueness and status impact our identity. We also discuss how identity can be a double-edged sword, both able to spark unity and (sometimes) create division, and why bumper stickers are overrated.
Relevant links
Jay's website, Twitter, LinkedIn &, Instagram
Book: The Power of Us
Robbers Cave Experiment
Support the podcast by joining Habit Weekly Pro 🚀 and by giving us a review on Apple Podcast. Thanks!
The song used is Murgatroyd by David Pizzaro.

Sep 1, 2021 • 52min
Being Time Smart with Ashley Whillans
In this episode, we speak with Ashley Whillans on time and how to spend it well ⏰.
Ashley is a Professor at Harvard and author of Time Smart: How to Reclaim Your Time and Live a Happier Life. She's got a Ph.D. in Social Psychology and is an expert on time and how to spend it well. Her research investigates whether and how intangible incentives, such as experiential and time-saving rewards, affect employee motivation and well-being. She also works with organizations to help employees overcome time stress and thrive in their lives in and outside of the workplace.
In this episode, we have a fun conversation with Ashley about her book, including discussing her research on people's perception of time and decision making, how to design better products and services based on these insights, and how to best decline an invitation (you're welcome). We hope you enjoy the episode!
Relevant links
Ashley's website, Twitter &, Instagram
Missed Habit Day? No worries, here's link to the full event recording.
Support the podcast by joining Habit Weekly Pro 🚀 and by giving us a review on Apple Podcast. Thanks!
The song used is Murgatroyd by David Pizzaro.