

The Behavioral Design Podcast
Samuel Salzer and Aline Holzwarth
How can we change behavior in practice? What role does AI have to play in behavioral design? Listen in as hosts Samuel Salzer and Aline Holzwarth speak with leading experts on all things behavioral science, AI, design, and beyond. The Behavioral Design Podcast from Habit Weekly and Nuance Behavior provides a fun and engaging way to learn about applied behavioral science and how to design for behavior change in practice. The latest season explores the fascinating intersection of Behavioral Design and AI. Subscribe and follow! For questions or to get in touch, email podcast@habitweekly.com.
Episodes
Mentioned books

6 snips
Aug 18, 2021 • 53min
How to Change with Katy Milkman
In this episode, we're speaking with behavioral science superstar Katy Milkman ⭐️
Katy has one of the most impressive resumes in the field – She's a professor at UPenn, Co-founder of the Behavior Change for Good Initiative with Angela Duckworth, Host of Choiceology podcast (much more refined than ours), and Author of a new book: How to Change: The Science of Getting From Where You Are to Where You Want to Be.
Some of our favorite research from Katy includes Fresh Start Effect, Temptation Bundling, Implementation Intentions, and most recently, she's pioneered the mega-study (what works to promote exercise, vaccination)
In this episode, we have a fun conversation with Katy about her book, including discussing personalization, temptation bundling, and what type of interventions are most effective. We also talk about her recent study on regret lotteries in Philly + much more!
Relevant links
How to Change
Katy's website, Twitter &, Instagram
Katy's newsletter Milkman Delivers (amazing name)
Katy's Research
Philly regret lottery
Temptation bundling
Fresh Starts
Recent mega study
Commitment Devices
Support the podcast by joining Habit Weekly Pro 🚀 and by giving us a review on Apple Podcast. Thanks!
The song used is Murgatroyd by David Pizzaro.

Aug 3, 2021 • 46min
The Family Firm with Emily Oster
We're back with Season 2 - yay! We start the new season with a bang as our first guest is none other than Emily Oster. 🎉
Besides being Aline's favorite person to follow, Emily is an economics professor at Brown University and a thought-leader on data-driven parenting. She has written several best-selling books on pregnancy and parenting, all centered around a specific goal: creating a world of more relaxed pregnant women and parents.
In this episode, we have a fun conversation with Emily about her latest book, The Family Firm (out today!). We learn about her fantastic 4 Fs framework, discuss salience of risk and how that impacts decision-making, learn what science communication often gets wrong, AND why Summersalt swimwear is underrated.
Relevant links
The Family Firm (out today!)
Emily's website, Twitter &, Instagram
Emily's newsletter ParentData
Research
Previous books Expecting Better and Cribsheet
Support the podcast by joining Habit Weekly Pro 🚀 and by giving us a review on Apple Podcast. Thanks!
The song used is Murgatroyd by David Pizzaro.

Jul 12, 2021 • 39min
Season 1 Finale!
We've reached the end of season 1 - yay! 🎉 In this finale, we sit down and nerd out about all things behavioral as Aline is welcomed back from her baby cave. We explore the growing landscape of behavioral associations, the recent attempts to incentivize vaccine uptake, we languish on languishing, talk faulty risk perceptions, and, our course, complete a final round of overrated vs. underrated.
Relevant links
Recently launched behavioral associations and groups (and their abbreviations):
GAABS - The Global Association of Applied Behavioural Scientists
ABSA - Applied Behavioral Science Association
UNBSG - UN Behavioural Science Group
IBPPA - International Behavioural Public Policy Association
Vaccination uptake
Lottery-Based Incentive in Ohio and COVID-19 Vaccination Rates
Going local with the COVID-19 vaccine
Flourishing & languishing
There’s a Name for the Blah You’re Feeling: It’s Called Languishing
The Other Side of Languishing Is Flourishing. Here’s How to Get There
Dan Ariely on wine
Support the podcast by joining Habit Weekly Pro 🚀
The song used is Murgatroyd by David Pizzaro.

Jun 18, 2021 • 48min
Blindsight & Neuroscience of Marketing with Matt Johnson and Prince Ghuman
Matt Johnson is a professor, researcher, and writer specializing in the application of neuroscience and psychology to the business world and Prince Ghuman is an experienced marketer with great experience of applying neuroscience to marketing and business strategy. Together they've written the book Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brain.
In this episode, we have a fun conversation with Matt and Prince about what the heck "Blindsight" is and what it has to do with decision-making, we dive into the ethics around using behavioral science for good (and for less obviously good “marketing” purposes) and how we can solve the thorny problem of tech addiction.
Links and resources:
Matt's LinkedIn & Twitter
Prince's LinkedIn & Twitter
Their book: Blindsight
Their certification
Their blog
Support the podcast by joining Habit Weekly Pro 🚀
The song used is Murgatroyd by David Pizzaro.
*This episode was recorded in Q1 of 2021

Jun 16, 2021 • 37min
Real-World Behavioral Economics with Kelly Peters
Kelly Peters, CEO and Co-founder of BEworks, shares her journey into behavioral economics, challenges related to COVID-19, understanding investor biases, veganism's environmental impact, and the role of regulation in behavioral economics.

Jun 14, 2021 • 28min
A Slight Change of Plans with Maya Shankar
Maya Shankar is the Senior Director of Behavioral Economics at Google and previously served as a Senior Advisor in the Obama White House, where she founded and served as Chair of the White House's Behavioral Science Team. For good measure, she also served as the first Behavioral Science Advisor to the United Nations. Most recently, Maya launched "A Slight Change of Plans," a fantastic new podcast with Pushkin Industries.
In this episode, Maya shares her journey into behavioral science and highlights along the way, including the importance of her mentors, reminiscing about her time leading the White House's Behavioral Science Team, and whether it's harder to change minds or change behaviors.
Links and resources:
Maya's website
Social media: LinkedIn & Twitter
Maya's podcast: A Slight Change of Plans
Support the podcast by joining Habit Weekly Pro 🚀
The song used is Murgatroyd by David Pizzaro.

Jun 2, 2021 • 45min
The Science of Love & Dating with Logan Ury
Logan Ury is a behavioral scientist-turned dating coach and Hinge’s Director of Relationship Science. She recently published How to Not Die Alone – a fantastic book on the surprising science that will help you find love.
We speak about all things behavioral science and modern love, including how Hinge designs the app to be deleted and common cognitive biases in dating. We also talk about how Logan became the lead of Google’s behavioral science and was later able to build a successful career combining her passion for behavioral science and relationship science. Hope you love it!
Links and resources:
Logan's website
Social media: LinkedIn, Twitter & Instagram
Logan's book: How to Not Die Alone
The Three Dating Tendencies Quiz
Modern Love - New York Times article by Logan
OKcupid Experiment
Rom-Com recommendation: Hitch
Support the podcast by joining Habit Weekly Pro 🚀
The song used is Murgatroyd by David Pizzaro.

May 19, 2021 • 44min
Brainy Business with Melina Palmer
Interested in learning more about how Behavioral Economics can be used in practice? Great, this episode is for you! It features a fun conversation with Melina Palmer, one of the leading experts in applied Behavioral Economics. Melina is the founder and CEO of the Brainy Business, teaches Applied BE at Texas A&M University and recently published her first book, What Your Customer Wants and Can’t Tell You.
We speak about her journey and how she built her Brainy Business podcast and community, how she supports her clients to ask better questions, important principles regarding pricing, and we talk cookies! Enjoy! 🍪
Links and resources:
Melina's website, LinkedIn and Twitter
Her book What Your Customer Wants and Can’t Tell You
FREE workbook: thebrainybusiness.com/habitweekly
Right Questions Institute - Questionstorming
Melina sings the national anthem
Support the podcast by joining Habit Weekly Pro 🚀
The song used is Murgatroyd by David Pizzaro.

May 5, 2021 • 45min
Making Better Decisions with Annie Duke
This episode features an insightful conversation with decision-making rockstar Annie Duke. Annie barely needs an introduction, she's the best-selling author of Thinking in Bets, and most recently, How to Decide. She has made it her pursuit to help us understand how we make decisions and provide us with concrete steps and tools for improving our decision making process.
We cover several interesting topics, including Annie's journey from academia, to professional poker, to consulting and back to research. We also cover why it's so difficult to update our beliefs, why we should hone our archer's mindset, and much more. The episode even includes a special guest. Enjoy!
Links and resources:
Annie's website, LinkedIn and Twitter
Latest book: How to Decide
Previous book: Thinking in Bets
Annie's newsletter
Philip Tetlock's work
Research
Superforecasting book
Podcast Interview
Support the podcast by joining Habit Weekly Pro 🚀
The song used is Murgatroyd by David Pizzaro.

11 snips
Apr 21, 2021 • 54min
Lessons About the Brain with Lisa Feldman Barrett
This episode features a profound conversation with world-renowned neuroscientist and psychologist Lisa Feldman Barrett. Lisa is among the top 1% of most-cited scientists in the world, with over 240 peer-reviewed scientific papers contributing to her revolutionary research in psychology and neuroscience. Outside of the lab, she's a best-selling author and her popular TED talk has more than 6 million views. TLDR: Lisa is a rockstar 🤘.
We cover several interesting topics, including why your brain is not for thinking, how prediction becomes reality, why most people are wrong in how they think about emotions, the best type of chocolate (spoiler: dark), and much more. Enjoy!
Links and resources:
Lisa's website and Twitter
Latest book: Seven and a Half Lessons About the Brain
Previous book: How Emotions are Made: The Secret Life of the Brain
Some of Lisa's selected journal publications and research papers
Lisa's TED Talk: You aren't at the mercy of your emotions -- your brain creates them
Jim Coan describing his heart attack on his Circle of Willis Podcast
Dharmakīrti buddhism
Books referenced:
Margaret Atwood books: Cat's Eye, Oryx and Crake & The Edible Woman
Stuart Firestein books: Failure: Why Science Is so Successful and Ignorance: How it drives science
Support the podcast by joining Habit Weekly Pro 🚀
The song used is Murgatroyd by David Pizzaro.