The Behavioral Design Podcast

Samuel Salzer and Aline Holzwarth
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6 snips
Aug 18, 2021 • 53min

How to Change with Katy Milkman

In this episode, we're speaking with behavioral science superstar Katy Milkman ⭐️ Katy has one of the most impressive resumes in the field – She's a professor at UPenn, Co-founder of the Behavior Change for Good Initiative with Angela Duckworth, Host of Choiceology podcast (much more refined than ours), and Author of a new book: How to Change: The Science of Getting From Where You Are to Where You Want to Be. Some of our favorite research from Katy includes Fresh Start Effect, Temptation Bundling, Implementation Intentions, and most recently, she's pioneered the mega-study (what works to promote exercise, vaccination) In this episode, we have a fun conversation with Katy about her book, including discussing personalization, temptation bundling, and what type of interventions are most effective. We also talk about her recent study on regret lotteries in Philly + much more!  Relevant links How to Change Katy's website, Twitter &, Instagram Katy's newsletter Milkman Delivers (amazing name) Katy's Research Philly regret lottery Temptation bundling Fresh Starts Recent mega study Commitment Devices Support the podcast by joining Habit Weekly Pro 🚀 and by giving us a review on Apple Podcast. Thanks! The song used is Murgatroyd by David Pizzaro. 
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Aug 3, 2021 • 46min

The Family Firm with Emily Oster

We're back with Season 2 - yay! We start the new season with a bang as our first guest is none other than Emily Oster. 🎉  Besides being Aline's favorite person to follow, Emily is an economics professor at Brown University and a thought-leader on data-driven parenting. She has written several best-selling books on pregnancy and parenting, all centered around a specific goal: creating a world of more relaxed pregnant women and parents. In this episode, we have a fun conversation with Emily about her latest book, The Family Firm (out today!). We learn about her fantastic 4 Fs framework, discuss salience of risk and how that impacts decision-making, learn what science communication often gets wrong, AND why Summersalt swimwear is underrated. Relevant links The Family Firm (out today!) Emily's website, Twitter &, Instagram Emily's newsletter ParentData Research Previous books Expecting Better and Cribsheet Support the podcast by joining Habit Weekly Pro 🚀 and by giving us a review on Apple Podcast. Thanks! The song used is Murgatroyd by David Pizzaro. 
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Jul 12, 2021 • 39min

Season 1 Finale!

We've reached the end of season 1 - yay! 🎉 In this finale, we sit down and nerd out about all things behavioral as Aline is welcomed back from her baby cave. We explore the growing landscape of behavioral associations, the recent attempts to incentivize vaccine uptake, we languish on languishing, talk faulty risk perceptions, and, our course, complete a final round of overrated vs. underrated.  Relevant links Recently launched behavioral associations and groups (and their abbreviations):   GAABS - The Global Association of Applied Behavioural Scientists ABSA - Applied Behavioral Science Association UNBSG - UN Behavioural Science Group IBPPA - International Behavioural Public Policy Association Vaccination uptake Lottery-Based Incentive in Ohio and COVID-19 Vaccination Rates Going local with the COVID-19 vaccine Flourishing & languishing There’s a Name for the Blah You’re Feeling: It’s Called Languishing The Other Side of Languishing Is Flourishing. Here’s How to Get There Dan Ariely on wine Support the podcast by joining Habit Weekly Pro 🚀 The song used is Murgatroyd by David Pizzaro.
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Jun 18, 2021 • 48min

Blindsight & Neuroscience of Marketing with Matt Johnson and Prince Ghuman

Matt Johnson is a professor, researcher, and writer specializing in the application of neuroscience and psychology to the business world and Prince Ghuman is an experienced marketer with great experience of applying neuroscience to marketing and business strategy. Together they've written the book Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brain. In this episode, we have a fun conversation with Matt and Prince about what the heck "Blindsight" is and what it has to do with decision-making, we dive into the ethics around using behavioral science for good (and for less obviously good “marketing” purposes) and how we can solve the thorny problem of tech addiction. Links and resources: Matt's LinkedIn & Twitter Prince's LinkedIn & Twitter  Their book: Blindsight Their certification Their blog Support the podcast by joining Habit Weekly Pro 🚀 The song used is Murgatroyd by David Pizzaro. *This episode was recorded in Q1 of 2021
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Jun 16, 2021 • 37min

Real-World Behavioral Economics with Kelly Peters

Kelly Peters, CEO and Co-founder of BEworks, shares her journey into behavioral economics, challenges related to COVID-19, understanding investor biases, veganism's environmental impact, and the role of regulation in behavioral economics.
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Jun 14, 2021 • 28min

A Slight Change of Plans with Maya Shankar

Maya Shankar is the Senior Director of Behavioral Economics at Google and previously served as a Senior Advisor in the Obama White House, where she founded and served as Chair of the White House's Behavioral Science Team. For good measure, she also served as the first Behavioral Science Advisor to the United Nations. Most recently, Maya launched "A Slight Change of Plans," a fantastic new podcast with Pushkin Industries. In this episode, Maya shares her journey into behavioral science and highlights along the way, including the importance of her mentors, reminiscing about her time leading the White House's Behavioral Science Team, and whether it's harder to change minds or change behaviors.  Links and resources: Maya's website Social media: LinkedIn & Twitter Maya's podcast: A Slight Change of Plans Support the podcast by joining Habit Weekly Pro 🚀 The song used is Murgatroyd by David Pizzaro.
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Jun 2, 2021 • 45min

The Science of Love & Dating with Logan Ury

Logan Ury is a behavioral scientist-turned dating coach and Hinge’s Director of Relationship Science. She recently published How to Not Die Alone – a fantastic book on the surprising science that will help you find love.  We speak about all things behavioral science and modern love, including how Hinge designs the app to be deleted and common cognitive biases in dating. We also talk about how Logan became the lead of Google’s behavioral science and was later able to build a successful career combining her passion for behavioral science and relationship science. Hope you love it! Links and resources: Logan's website Social media: LinkedIn, Twitter & Instagram Logan's book: How to Not Die Alone The Three Dating Tendencies Quiz Modern Love - New York Times article by Logan OKcupid Experiment Rom-Com recommendation: Hitch Support the podcast by joining Habit Weekly Pro 🚀 The song used is Murgatroyd by David Pizzaro.
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May 19, 2021 • 44min

Brainy Business with Melina Palmer

Interested in learning more about how Behavioral Economics can be used in practice? Great, this episode is for you! It features a fun conversation with Melina Palmer, one of the leading experts in applied Behavioral Economics. Melina is the founder and CEO of the Brainy Business, teaches Applied BE at Texas A&M University and recently published her first book, What Your Customer Wants and Can’t Tell You.  We speak about her journey and how she built her Brainy Business podcast and community, how she supports her clients to ask better questions, important principles regarding pricing, and we talk cookies! Enjoy! 🍪 Links and resources: Melina's website, LinkedIn and Twitter Her book What Your Customer Wants and Can’t Tell You FREE workbook: thebrainybusiness.com/habitweekly Right Questions Institute - Questionstorming Melina sings the national anthem Support the podcast by joining Habit Weekly Pro 🚀 The song used is Murgatroyd by David Pizzaro.
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May 5, 2021 • 45min

Making Better Decisions with Annie Duke

This episode features an insightful conversation with decision-making rockstar Annie Duke. Annie barely needs an introduction, she's the best-selling author of Thinking in Bets, and most recently, How to Decide. She has made it her pursuit to help us understand how we make decisions and provide us with concrete steps and tools for improving our decision making process.  We cover several interesting topics, including Annie's journey from academia, to professional poker, to consulting and back to research. We also cover why it's so difficult to update our beliefs, why we should hone our archer's mindset, and much more. The episode even includes a special guest. Enjoy! Links and resources: Annie's website, LinkedIn and Twitter Latest book: How to Decide Previous book: Thinking in Bets Annie's newsletter Philip Tetlock's work Research Superforecasting book Podcast Interview  Support the podcast by joining Habit Weekly Pro 🚀 The song used is Murgatroyd by David Pizzaro.
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11 snips
Apr 21, 2021 • 54min

Lessons About the Brain with Lisa Feldman Barrett

This episode features a profound conversation with world-renowned neuroscientist and psychologist Lisa Feldman Barrett. Lisa is among the top 1% of most-cited scientists in the world, with over 240 peer-reviewed scientific papers contributing to her revolutionary research in psychology and neuroscience. Outside of the lab, she's a best-selling author and her popular TED talk has more than 6 million views. TLDR: Lisa is a rockstar 🤘. We cover several interesting topics, including why your brain is not for thinking, how prediction becomes reality, why most people are wrong in how they think about emotions, the best type of chocolate (spoiler: dark), and much more. Enjoy! Links and resources: Lisa's website and Twitter Latest book: Seven and a Half Lessons About the Brain Previous book: How Emotions are Made: The Secret Life of the Brain Some of Lisa's selected journal publications and research papers Lisa's TED Talk: You aren't at the mercy of your emotions -- your brain creates them Jim Coan describing his heart attack on his Circle of Willis Podcast  Dharmakīrti buddhism  Books referenced:  Margaret Atwood books: Cat's Eye, Oryx and Crake & The Edible Woman Stuart Firestein books: Failure: Why Science Is so Successful and Ignorance: How it drives science Support the podcast by joining Habit Weekly Pro 🚀 The song used is Murgatroyd by David Pizzaro.

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