The Behavioral Design Podcast

This episode features an insightful conversation with Dr. Clare Purvis, Director of Behavioral Science at Headspace. Clare is a clinical psychologist with extensive experience working in health technology, translating clinical evidence into commercially viable, engaging, and innovative digital products. We cover several interesting topics, including how Clare transitioned from academia to the start-up world, how we can building systems of behavior change in organizations, what makes a good onboarding, and how to design for mindfulness. Enjoy! Links: Clare's website and LinkedIn Clare is the founder of WELL, Women Entrepreneurs & Leaders Laboratory, which is the first professional organization for women clinicians and scientists leading the way in digital health.   Aline's previous interview with Clare Habit Weekly Pro 🚀

This episode features an insightful conversation with the fantastic Nina Mažar. Nina has been part of founding BEworks, BEAR (Behavioral Economics in Action at Rotman center), and the World Banks' behavioral science team. She is currently professor of marketing and co-director of the Susilo Institute for Ethics in the Global Economy at Boston University.  We cover several interesting topics, including how Nina got started in the field, three pieces of advice for starting a behavioral science unit, nudging for diversity and honesty, plus what to get next time you're ordering Balkan food. Enjoy! Links: Nina's website, LinkedIn and Twitter Nina's TEDx talk on honesty and intentions Habit Weekly Pro 🚀 Timestamps 00:23: Episode overview 01:41: Interview begins 02:02: Nina details her background in behavioral science 04:29: How Nina’s work in both industry and academia shaped her view on behavioral science research 08:49: Nina discusses setting up the World Bank’s behavioral science unit 11:59: Nina’s advice on setting up a behavioral science team in an organisation Get shared buy-in within the organisation Data collection capacities and well-functioning internal systems Have a legal team on board 17:01: Reflecting on studies on dishonesty and nudging people via signature at the top 22:04: Why is the “bad apple” narrative so persistent? 24:16: How can behavioral science help counter discrimination and racism? 28:22: Countering gender bias in news reporting in Sweden via transparency 32:42: Underrated vs Overrated Revealed preferences Rationalisation Replication studies Crotian cuisine Bosnian cuisine Place’s Nina has lived Origami 39:02: How Nina applies behavioral science in her own life 41:03: Concluding remarks ––––– Timestamps & shownotes compiled by Keith Broni 🏆 The song used is Murgatroyd by David Pizzaro. –––––

This episode is special. It features a conversation with the world-renowned habit researcher, Wendy Wood. Wendy has devoted the last 30 years to researching how habits work and recently published the fantastic book Good Habits, Bad Habits. The episode is packed with insights, and we cover all things habits, from the difference between habits vs. routines to the impact of reward and context on habit formation. If you're curious to understand habits better, this episode is for you! Links: Wendy's website (where you can find here book) and her Twitter Wendy's labs habit research  Habit Weekly Pro 🚀 Key points: Changing attitudes is often not enough – even when we change people's attitude, their behavior doesn't always follow. And it's the behavior we care about, what they do.  The average person rarely distinguish between habits, behavior, intentions, beliefs and attitudes. "It's all all the same, all part of me and my decision making". It's important to differentiate these things as our brains consist of different systems that helps us accomplish different things. There's a habit learning system designed specifically to pick up repetition of behaviour in a given context that generated some form of reward. We can think of reward as not money, but what makes you feel good. Habits are the context response associations that you form in memory, when you repeat a behaviour, often enough for the for it to become automatic. Additionally, routines are simply sequences of habit. We can can change people's attitudes and beliefs for short periods, but these changes can disappear once they go back to real life if we fail to change the system. We need to understand the broader influences on someone's behavior in order to design contextual cues and rewards that helps them respond in new ways long-term. Timestamps: 00:16: Episode overview 01:33: Interview starts 02:00: Wendy details her background and how she got started researching habits 03:55: Differentiating habits and behavior 06:50: Distinguishing between routines and habits 08:10: The automaticity of bias associations compared to the automaticity of habits 10:50: Can one-off trainings really be used to create new habits 13:16: Changing day-to-day environments and systems to change habits 16:28: Sam tells an anecdote about the influence of context on habits 18:30: The temporal dynamic of habit activation 20:42: Recurring contextual associations with a habit 21:27: Internal states as context cues for habits 23:52: Incentivising habits with rewards 26:54: Case study: encouraging use of an office’s stairs over an elevator 29:40: Best way to incentivise new habits 33:57: How is frequency related to establishing a new habit 35:30: The generalisation of habits 37:10: Overrated vs Underrated Having a car Experience sampling Behaviorism The clean plate club Paris The marshmallow study Sidewalks Rituals Mise en place 44:47: What bad habit has been Wendy’s greatest nemesis in her personal life 47:36: Concluding remarks ––––– Timestamps & shownotes compiled by Keith Broni 🏆 The song used is Murgatroyd by David Pizzaro.

The Behavioral Design 2021 state of the field report is out 🎉 The report provides a combination of perspectives and opinions from 20+ leaders in the field on the state of behavioral design and where we're headed. Listen in on this special episode where...

This episode features a fun conversation with the wonderful Dan Egan. Dan is the Director of Behavior Science and Investing at the innovative fin-tech company Betterment and is truly an authority on all things behavioral finance.We cover several...

This episode features a fantastic conversation with is Amy Bucher, VP of Behavior Change Design at Mad*Pow and author of Engaged: Designing for Behavior Change. The book offers a wonderful exploration of how we can incorporate behavioral design into our...

This episode features an interview with Behavioral Strategist, Author, and perhaps most importantly, co-host of this podcast – Samuel Salzer 🎉Aline puts Sam in the hot seat. The episode covers everything from behavioral science fiction, to why IKEA is...

This episode features an interview with  Aline Holzwarth the new  co-host for this podcast 🎉Aline is an applied behavioral scientist, specializing in digital health research and scientifically informed product design. She's also the head of Behavioral...

We all have our different rituals and that's what we'll explore in today's episode with the wonderful Nick Hobson.Nick has not only long studied the rituals of our everyday lives, but he also runs a successful consultancy helping organizations to better...

What the heck is Behavioral Data Science? That is what I asked myself earlier this year as I got introduced to the wonderful work by today's guest of the podcast - Ganna Pogrebna.Ganna has an extremely impressive resume. She is a decision theorist and a...