The Behavioral Design Podcast
Real-World Behavioral Economics with Kelly Peters
Jun 16, 2021
Kelly Peters, CEO and Co-founder of BEworks, shares her journey into behavioral economics, challenges related to COVID-19, understanding investor biases, veganism's environmental impact, and the role of regulation in behavioral economics.
36:36
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Quick takeaways
- Workshops are just an introductory aspect of larger transformational projects that focus on teaching clients about experimentation and challenging their fundamental assumptions.
- Interventions must be tailored to different cognitive segments rather than generic public awareness campaigns when addressing vaccine demand.
Deep dives
The Journey into Behavioral Science and Innovation
Kelly Peters got started in the field of behavioral science through her work in banking, where she studied investor biases and credit behavior. She saw the potential to use data to understand the delta between how people should act and how they actually behave. She had a breakthrough moment when she realized the power of the scientific method, behavioral insights, and nudges to drive innovation. This complete methodology became the foundation for her work at BEworks.
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