The Behavioral Design Podcast

Elements of Choice with Eric J. Johnson

Nov 10, 2021

43:08

Creator website

Highlights

AI Chapters

Episode notes

Making It Easier

03:13

Is Amazon the Best Choice for Amazons Profit Margin?

02:20

How Many Options to Provide?

05:23

Introduction

4min

Pandemic and Human Behaviour

4min

Making It Easier

3min

How Many Options to Provide?

5min

Is There a One Size All Choice Architecture?

5min

How Much Do People's Preferences Shift Over Time?

4min

I'm Going to Carry That Nugget

3min

Is Amazon the Best Choice for Amazons Profit Margin?

2min

Tinder vs Tinder Thumb

5min

10.

Choice Architecture

4min

11.

The Reproducibility Revolution

4min

In this episode, we speak with Eric J. Johnson about all things choice architecture and choice engines.

Eric is professor at Columbia Business School at Columbia University and Director of the Center for Decision Sciences. His recently published book The Elements of Choice is a fascinating exploration of decision-making research revealing how choices are designed—and why it’s so important to understand their inner workings.

We had a fun conversation with Eric about everything choice architecture and beyond, including how to provide the right amount of options, the attributes of a good choice engine, and that there's no neutral choice architecture – the environment is always influencing our decisions one way or another. We also ask Eric to redesign popular digital products, including Tinder, Netflix, and Amazon.

Relevant links

Support the podcast by joining Habit Weekly Pro 🚀 and by giving us a review on Apple Podcast. Thanks!

The song used is Murgatroyd by David Pizzaro.