Elements of Choice with Eric J. Johnson
The Behavioral Design Podcast
00:00
Tinder vs Tinder Thumb
i'm very happily married, but i got very interested in dating sights. There's some wonderful work actually by om fred finbergn colleagues at michigan,. And they did analysis of what were the things that people looked at in potential dates. One segment would only write to women who were at least two years younger than they were. They're both using these sort of simple screening rules. But as you have more options, you crete people have a greater need to screen. Those screen ind criteria often are not what i screen may not be very predicted of what i really like.
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