5min chapter

The Behavioral Design Podcast cover image

Elements of Choice with Eric J. Johnson

The Behavioral Design Podcast

CHAPTER

Is There a One Size All Choice Architecture?

The idea of having a choice engine, something that is actually customized to you who, is a very powerful intervention yet. We are lucky in many of the things we've done so far have been good for most people. But in other domains, it's not not as clear. So i think about an example where some people might want to wait until they're 70 and others would be hurt by putting everybody into 70 at once. I'll beckis its soak, and it can really backfair, i think. That's how you would charge a good chorce architecture? Yes.

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