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Elements of Choice with Eric J. Johnson
The Behavioral Design Podcast
Making It Easier
The importance of making it easy, getting rid of that friction. The ease at the beginning of a decision can be more impactful than later on. There's confusion sometimes between choice architecture and nudges. If you have a little kid, nd you're putting them to bed, you're what i call a choice architect - deciding how many options to present. It's no, there's no no choice architecture, option it.
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