Elements of Choice with Eric J. Johnson
The Behavioral Design Podcast
00:00
Making It Easier
The importance of making it easy, getting rid of that friction. The ease at the beginning of a decision can be more impactful than later on. There's confusion sometimes between choice architecture and nudges. If you have a little kid, nd you're putting them to bed, you're what i call a choice architect - deciding how many options to present. It's no, there's no no choice architecture, option it.
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