Elements of Choice with Eric J. Johnson
The Behavioral Design Podcast
00:00
Choice Architecture
Nudging has become a very amorphous term for all sorts of things. The idea that we make judgments about how easy something is is very cool and underrated. Fluency is really important, and i think it's caught in this. There are lots of places where it's important to give me your vision because i love it so much. And finally, being the last option was actually an interesting thing to think about - but there couldn't be a little bit of control over what you wrote.
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