
The Behavioral Design Podcast
How can we change behavior in practice? What role does AI have to play in behavioral design? Listen in as hosts Samuel Salzer and Aline Holzwarth speak with leading experts on all things behavioral science, AI, design, and beyond. The Behavioral Design Podcast from Habit Weekly and Nuance Behavior provides a fun and engaging way to learn about applied behavioral science and how to design for behavior change in practice. The latest season explores the fascinating intersection of Behavioral Design and AI. Subscribe and follow! For questions or to get in touch, email podcast@habitweekly.com.
Latest episodes

May 3, 2023 • 34min
Product Deep Dive: Conferences 🎤
Welcome to the latest Product Deep Dive! 🎤
In this fun bonus series of the Behavioral Design Podcast, we take a closer look at products discussed in past episodes of the show. In this episode, we are discussing the product "Conferences", following up on our conversation with Dave Pizarro from last week.
Tune in to learn more about how we would re-design conferences, what they have in common with weddings, and what we can learn from this as behavioral designers. Happy listening!
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We'd love to hear your thoughts on this topic and ideas for future episodes! Get in touch via podcast@habitweekly.com
Support the podcast by joining Habit Weekly Pro 🚀
The song used is Murgatroyd by David Pizarro.

Apr 26, 2023 • 59min
Controversial Opinions with Dave Pizarro
In this episode of the Behavioral Design Podcast, we are delighted to speak with Dave Pizarro, esteemed professor at Cornell and Chief Science Officer at BE Works. Dave's extensive experience offers a unique perspective on the applications of behavioral science in both academic and industry settings.
Join us as we engage in a thought-provoking conversation with Dave about his research on moral views and how they shape judgments and behavior. We delve into the power and intricacies of reinforcement, the challenges of conducting research and translating findings in an industry context, and Dave's most controversial opinion in behavioral science.
This episode is a must-listen for anyone interested in understanding the intersection of behavioral science in academia and the real world, and the potential for collaboration between the two spheres.
Relevant links
Dave’s website
Dave’s Twitter
Dave’s podcast
Support the podcast by joining Habit Weekly Pro 🚀
The song used is Murgatroyd by David Pizarro (yes, same guy!).
Get in touch via podcast@habitweekly.com

Apr 16, 2023 • 33min
Product Deep Dive: Toothbrush
Welcome to the latest Product Deep Dive! 🤿
In this new series of the Behavioral Design Podcast, we take a closer look at products discussed in past episodes of the show. In this episode, we are discussing the product "toothbrush", following up on our conversation with Heather Cole-Lewis from last week.
Tune in to learn more about how we would re-design a toothbrush, and what we can learn from this as behavioral designers.
*This episode was scheduled for Wednesday, but was delayed due to technical difficulties. Thank you for your patience!
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We'd love to hear your thoughts on this topic and ideas for future episodes! Get in touch via podcast@habitweekly.com
Support the podcast by joining Habit Weekly Pro 🚀
The song used is Murgatroyd by David Pizarro.

Apr 5, 2023 • 54min
Engagement with Heather Cole-Lewis
In the latest episode of the Behavioral Design Podcast, we are thrilled to have Heather Cole-Lewis, a renowned Behavioral Epidemiologist and Health Equity Clinical Scientist at Google. Heather is best known for her groundbreaking Big E, little e framework in the realm of digital health interventions.
Join us as we dive into an engaging discussion with Heather about the intricacies of engagement in digital health interventions, including a deep dive into her Big E, little e model. Heather shares her unique insights on redesigning a product we all use on a daily basis, demonstrating a targeted approach that considers factors such as a person's background, goals, and specific context.
We also explore the challenges of addressing health disparities and the importance of a more equitable approach to intervention development. Finally, Heather enlightens us on the significance of making a strong business case for behavioral science. This episode promises to be a captivating listen for anyone interested in digital health, behavioral science, and creating equitable solutions.
Relevant links
Connect with Heather on LinkedIn
Read her research paper on Big E vs Little e framework
Read her latest paper on how Large Language Models Encode Clinical Knowledge
Support the podcast by joining Habit Weekly Pro 🚀
The song used is Murgatroyd by David Pizarro.
Get in touch via podcast@habitweekly.com

Mar 29, 2023 • 26min
Product Deep Dive: Personality Tests
Dive into the intriguing world of personality tests! The hosts share personal experiences and discuss how these assessments can reveal insights about ourselves and others. They tackle the controversial role of personality tests in recruitment, weighing their effectiveness against potential biases. Learn about popular tests like DISC and their cultural ramifications, particularly in Sweden. Plus, enjoy a humorous reflection on past blunders as they emphasize the importance of accuracy and audience engagement. Tune in for a thought-provoking discussion!

Mar 22, 2023 • 59min
Personality with Sanjay Srivastava
In this episode, we have a fascinating conversation with Sanjay Srivastava, widely regarded as one of the world's leading personality experts. We explore various aspects of personality, from the famous Harry Potter house sorting to the intriguing curly fry problem. We delve into the impact of friction on user experience and outcomes, intentional and unintentional, and the potential of interventions based on personality traits.
We also examine the stability of personality as a construct and discuss the design and use of corporate personality tests. As you'll notice, we shift our perspectives throughout the conversation, and the discussion takes unexpected turns. We are sure this should make for an engaging listen for anyone interested in the science of personality.
Relevant links
Connect with Sanjay on LinkedIn (or Mastodon) and check out this website.
Support the podcast by joining Habit Weekly Pro 🚀
The song used is Murgatroyd by David Pizarro.
Get in touch via podcast@habitweekly.com

Mar 15, 2023 • 18min
Product Deep Dive: Co-living Spaces
Welcome to The Behavioral Design Podcast's newest series, Product Deep Dives! 🎉
In this series, we take a closer look at products discussed in past episodes of the show. In this episode, we are discussing the product of "co-living spaces" having been discussed with our guest, Laurie Santos, on an earlier episode. Aline and Samuel take a deeper look at the behavioral science of co-living spaces and share their own thoughts and experiences of shared living.
Tune in to learn more about how co-living spaces are designed to foster positive behavior, and how the concept can be applied to other spaces too.
We'd love to hear your thoughts on this topic and ideas for future episodes! Get in touch via podcast@habitweekly.com
Support the podcast by joining Habit Weekly Pro 🚀
The song used is Murgatroyd by David Pizarro.

Mar 8, 2023 • 50min
Happiness Design with Laurie Santos
In this episode, we speak with Laurie Santos, Professor at Yale. In addition to her research on primate decision-making, Laurie is an expert on the science of well-being. Her teachings on the psychology of the good life are some of the most popular of all time at Yale and on Coursera. She also has a free curriculum for high schools, and she even has her own podcast.
We chatted with Laurie about shared living spaces and the importance of being social (even when we don’t feel like being social!). We also compare happiness with psychological richness, and the pros and cons of self-monitoring. And as a special bonus, you get to hear Laurie’s expert rendition of a primate’s pant-hoot.
Relevant links
Laurie's website and twitter
The Happiness Lab Podcast
Laurie's course: The Science of Well-Being
Sedaris on Fitbits
Support the podcast by joining Habit Weekly Pro 🚀
The song used is Murgatroyd by David Pizarro.
Get in touch via podcast@habitweekly.com

4 snips
Feb 22, 2023 • 41min
We're Back! Behavioral Science & AI + Season 3 Preview 🎉
We're finally back! 🎉 In this season 3 preview episode, we sit down and nerd out about all things Behavioral Science and AI, the state of the field and what we look forward to in the upcoming season.
Thanks to you, our listeners, for patiently waiting for us to return and for supporting this podcast! We really appreciate it 😊🙏
Relevant links
AI Edition of Habit Weekly
Behavioral Data Science Edition of Habit Weekly
AI tools discussed
ChatGPT
Elephas
Elicit
ExplainPaper
Jasper.ai
MidJourney
Support the podcast by joining Habit Weekly Pro 🚀
The song used is Murgatroyd by David Pizzaro.
Get in touch via podcast@habitweekly.com

Dec 22, 2021 • 1h 4min
2021 in Review – Season 2 Finale! ✨
We've reached the end of season 2 - yay! 🎉 In this finale, we sit down and nerd out about all things behavioral as an intervention to help Aline overcome her recent existential crisis. We explore what we have learned about human behavior in 2021, whether being happy is important, ethical challenges in the field, how we can create a bigger impact, and, our course, we complete a final round of overrated vs. underrated.
Thanks to you, our listeners for supporting us this year! We really appreciate it 😊🙏
Relevant links
Effective Altruism
About EA
8000 Hours
GiveWell
The Effective Altruism Behavioral Science Newsletter
Research mentioned:
A Psychologically Rich Life: Beyond Happiness and Meaning
The Psychology of (In)Effective Altruism
How Effective Altruism Can Help Psychologists Maximize Their Impact
What works to increase charitable donations? A meta-review with meta-meta-analysis
Support the podcast by joining Habit Weekly Pro 🚀
The song used is Murgatroyd by David Pizzaro.