The Behavioral Design Podcast Behavioral Public Policy with Nick Chater
May 25, 2023
In this insightful discussion, Nick Chater, a Professor of Behavioural Science at Warwick Business School, explores the intersection of behavioral science and public policy. He highlights the challenges of integrating autonomous vehicles into society and the critical role of effective communication in human-machine interactions. Chater also critiques the focus on individual actions versus systemic changes, advocating for innovative policy framing to foster public support. Additionally, he delves into the complexities of public health policies, such as smoking regulations, and the impact of behavioral nudges.
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Broad Price Cuts
- Nick Chater recalls a pricing experiment with a UK supermarket.
- Spreading price cuts broadly, rather than focusing on key items, proved initially effective.
Human-Autonomous Vehicle Interaction
- Autonomous vehicles face a "human factors" challenge, particularly in human-machine interactions.
- The handover of control between driver and vehicle in crowded, unpredictable environments is problematic.
De-skilling in Autonomous Vehicles
- Drivers can become de-skilled when relying on autonomous features, hindering their ability to react in emergencies.
- The minimal contextual change in driving environments can lead to forgetting basic driving habits like steering.
