The Behavioral Design Podcast

Carey Morewedge, a Boston University marketing professor and expert in decision-making and AI systems, dives into the mechanics of AI recommender systems. He explains how platforms like Netflix and TikTok utilize user data to enhance engagement, often at the expense of long-term satisfaction. The conversation highlights ethical considerations, including the mismatch between stated and actual preferences, and the risks of over-relying on algorithms. Carey and the hosts discuss the delicate balance of human behavior and algorithmic influence, raising intriguing questions about technology's role in our lives.

Dive into the fascinating intersection of artificial intelligence and behavioral science. Discover how neural networks influence both AI and human cognition, and explore the real-world applications transforming various fields. The hosts debunk myths about generative AI and highlight the ethical challenges, including bias and privacy concerns. With insights on prompt engineering and large language models, this discussion opens doors to understanding AI's impact on decision-making and creativity. Prepare for an engaging journey into the future of technology and human behavior.

In the Season 3 Finale of the podcast, the hosts discuss various interesting topics in behavioral design from 2023. They explore favorite resources, reflect on past guests and episodes, and share their top 10 films of the year. The hosts also express gratitude, celebrate collaborations, and invite listeners to join the community.

Aarthi Rao, previous guest who designed the best pill bottle, joins the hosts on a product deep dive episode. They discuss the challenges of medication adherence, using home screen widgets for reminders, combining water bottle and pill box, optimizing health with signals and identity, maintaining habits while traveling, and designing pill bottles using the 'easy, attractive, social, and personalized' framework.

Aarthi Rao, Vice President of Behavioral Insights at Cityblock Health, is a pioneer in merging human-centered design with behavioral science. In this conversation, she shares insights on designing innovative solutions to improve medication adherence, including smart pill bottles that enhance patient engagement. Aarthi emphasizes the importance of trust and co-creation when addressing healthcare disparities in under-resourced communities. She also critiques the balance between empathy and expertise in design, advocating for a blend of qualitative and quantitative methods to enrich user experiences.

Steph Habif is known for a range of health behavior research and strategy, and for leading behavioral science at Tandem Diabetes. Today we chat with Steph about what she’s doing at Tandem to design for diabetic patients, working at the intersection of behavioral science and human-computer interaction. We also went over what Steph called behavioral science's branding problem. Do you know someone who would enjoy Behavioral Design? Please tell them about us! Thanks for listening! -- Support the podcast by joining ⁠⁠⁠⁠⁠⁠⁠⁠Habit Weekly Pro⁠⁠⁠⁠⁠⁠⁠⁠ 🚀. Members get access to extensive content databases, calls with field leaders, exclusive offers and discounts, and so much more. Every Monday our Habit Weekly newsletter shares the best articles, videos, podcasts, and exclusive premium content from the world of behavioral science and business. Get in touch via ⁠⁠⁠⁠⁠⁠⁠podcast@habitweekly.com The song used is ⁠⁠⁠⁠⁠⁠⁠⁠Murgatroyd by David Pizarro⁠

Welcome to the latest Product Deep Dive! 🗓️ In this bonus series of the Behavioral Design Podcast, we take a closer look at the all-so-famous, yet simple, calendar. Previous guests, Laurie Santos, Linda Babcock & Ashley Whillans all spoke to us about time, so we decided it was "time" (get it) to discuss it in more detail! Tune in to learn more about our love/hate relationship with the calendar, the pros and cons between more or less calendar, and so much more! Who knew calendars were so much fun? -- Support the podcast by joining ⁠⁠⁠⁠⁠⁠⁠Habit Weekly Pro⁠⁠⁠⁠⁠⁠⁠ 🚀 The song used is ⁠⁠⁠⁠⁠⁠⁠Murgatroyd by David Pizarro.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ Get in touch via ⁠⁠⁠⁠⁠⁠⁠podcast@habitweekly.com

In this episode, we speak with Linda Babcock, Professor of Economics and former dean at Carnegie Mellon University (CMU). She’s also the founder and faculty director of the Program for Research and Outreach on Gender Equity in Society (PROGRESS), also at CMU. Linda has a new book, The No Club: Putting a Stop to Women's Dead-End Work. During our conversation, we speak with Linda about why and what leads women to take on more "non-promotable tasks", how the work environment influences this and why the expectation is there in the first place. Happy listening! -- Support the podcast by joining ⁠⁠⁠⁠⁠⁠Habit Weekly Pro⁠⁠⁠⁠⁠⁠ 🚀 The song used is ⁠⁠⁠⁠⁠⁠Murgatroyd by David Pizarro.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ Get in touch via ⁠⁠⁠⁠⁠⁠podcast@habitweekly.com

In this episode, we speak with Mitesh Patel, a leading expert on the use of nudges, gamification, and wearables to improve health. Mitesh founded and led the Penn Medicine Nudge Unit and is currently the Chief Clinical Transformation Officer at Ascension. During our converstation, Mitesh discusses examples of behavioral design in the wild and how they can be used to encourage people to engage in healthy behaviors. Together we explore the topic of gamification and its potential use in encouraging exercise and discuss the application of behavioral science in healthcare. The episode includes a product deep dive into gyms and how they can be optimized using behavioral design principles. We hope you enjoy this episode! -- Support the podcast by joining ⁠⁠⁠⁠⁠Habit Weekly Pro⁠⁠⁠⁠⁠ 🚀 The song used is ⁠⁠⁠⁠⁠Murgatroyd by David Pizarro.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠ Get in touch via ⁠⁠⁠⁠⁠podcast@habitweekly.com

Welcome to the latest Product Deep Dive! 🚗 In this fun bonus series of the Behavioral Design Podcast, we take a closer look at products discussed in past episodes of the show. In this episode, we are discussing the product "Autonomous Vehicles", following up on our conversation with Nick Chater from last week. Tune in to learn more about how we would re-design Autonomous Vehicles, our own behavioral considerations, and what we can learn from this as behavioral designers. Happy listening! – PS. The If books could kill podcast episode on nudging can be found here. – We'd love to hear your thoughts on this topic and ideas for future episodes! Get in touch via ⁠⁠⁠⁠podcast@habitweekly.com⁠⁠⁠⁠ Support the podcast by joining ⁠⁠⁠⁠Habit Weekly Pro⁠⁠⁠⁠ 🚀 The song used is ⁠⁠⁠⁠Murgatroyd by David Pizarro.⁠⁠⁠⁠⁠⁠⁠⁠