The Behavioral Design Podcast

Digital Health Behavior with Ingrid Melvær Paulin

Nov 24, 2021

46:06

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Highlights

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Episode notes

How to Design a System to Reduce Barriers and Increase Motivation

04:01

Designing for Retention in De Health

05:17

Are You Using Accountability to Drive Engagement in Health?

02:41

Introduction

2min

Behavoa Science in Sports

3min

Do You Think It's Going to Be Fun?

4min

Designing for Retention in De Health

5min

How to Measure the Right Capy Eyes?

3min

How to Design a System to Reduce Barriers and Increase Motivation

4min

Do You Know What You're Doing?

5min

Are You Using Accountability to Drive Engagement in Health?

3min

Do You Feel Like Me Measuring Your Blood Pressure Every Morning?

4min

10.

How Did You Get Your First Job?

4min

11.

Underrated Behavior Mapbing

4min

12.

We Have the Same Jokemerd

3min

13.

Sweden, Swedend Us To?

2min

14.

Behavoal Design Podcast

2min

In this episode, we speak with Ingrid Melvær Paulin about all things digital health behavior, Gamification, and the right behavior change metrics.

Ingrid is Director of Behavioral Insights at UnitedHealth Group. She applied behavioral science across vast areas of digital health behavior change, including previously being Director of Behavioral Insights at Rally Health and holding Senior Behavioral Researcher roles at the Center for Advanced Hindsight and Irrational Labs. She's also an amazing skier.

We had a fun conversation with Ingrid about everything digital health behavior and beyond, including the importance of focusing on the right behaviors, ways Gamification can backfire, her famous spreadsheet of BS companies around the world, and much more. Enjoy!

Relevant links about Ingrid