Underrated Behavior Mapbing

In this episode, we speak with Ingrid Melvær Paulin about all things digital health behavior, Gamification, and the right behavior change metrics.

Ingrid is Director of Behavioral Insights at UnitedHealth Group. She applied behavioral science across vast areas of digital health behavior change, including previously being Director of Behavioral Insights at Rally Health and holding Senior Behavioral Researcher roles at the Center for Advanced Hindsight and Irrational Labs. She's also an amazing skier.

We had a fun conversation with Ingrid about everything digital health behavior and beyond, including the importance of focusing on the right behaviors, ways Gamification can backfire, her famous spreadsheet of BS companies around the world, and much more. Enjoy!

Relevant links about Ingrid

• Organizations spreadsheet: https://docs.google.com/spreadsheets/d/1Vtq-3NAqGrIJA155ATXrnogr0q3Q-TFYd8IdqnpxJxQ/edit?pli=1#gid=182512263
• LinkedIn: https://www.linkedin.com/in/ingrid-melvær-paulin-27543647/
• Twitter: https://twitter.com/ingridmpaulin?lang=en
• Medium: https://medium.com/@ingrid.melvaer

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The song used is Murgatroyd by David Pizzaro.