

The Agency Profit Podcast
Parakeeto, Marcel Petitpas
Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto.
Finally, an agency podcast that isn't JUST about getting more clients.
On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency.
Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more.
If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.
Finally, an agency podcast that isn't JUST about getting more clients.
On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency.
Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more.
If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.
Episodes
Mentioned books

Sep 7, 2022 • 24min
The Key Phases for Efficient Agency Growth, with Rachel Jacobs
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link.• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:ecommercepartnerships.comecommerceagencygrowth.com Rachel’s LinkedIn @rachelmjacobsABOUT: RACHEL JACOBSJacobs is the number one trusted advisor for e-commerce agencies across the globe. Her business (ecommercepartnerships.com / ecommerceagencygrowth.com) is dedicated to maximizing agency efficiency and enabling agency owners to get out of the day-to-day of running their agency so they can focus on taking it to the next level.

4 snips
Aug 24, 2022 • 26min
How to Hire Your First Assistant and Reclaim Your Time, With Amanda Hamilton
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link.• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Amanda’s LinkedIn @amanda-raye-hamiltonHamilton RayeInstagram @Hamilton_RayeLinkedIn @HamiltonrayeABOUT: AMANDA HAMILTONAmanda Hamilton is the founder of Hamilton Raye, Your Outsourced Admin®, which brings professional remote administrative support to startup organizations and businesses!

Aug 10, 2022 • 24min
The Strategy Behind Defining Your Reputation as an Employer, with Bryan Adams
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link.• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:The Digital Hug NewsletterGive & Get the bookEmployer Branding SprintsPH Creative resources/blogABOUT BRYAN ADAMS:CEO and founder of PH Creative, there are many strings to Bryan’s bow – bestselling author, podcaster, creative strategist, specialist speaker – the list goes on! A recognized employer brand thought leader, Bryan changes the landscape of how it’s done with his ‘Give & Get’ philosophy and framework

Jul 27, 2022 • 23min
How to Extract Yourself f rom Running an Agency with Brad Smith
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link.• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Wordable.ioCodeless.iouSERP.io LinkedIn linkedin.com/in/bsmarketer/ABOUT BRAD SMITH:Brad helps marketers save 90%+ on publishing with Wordable. He's also the founder of Codeless and founding partner at uSERP; content production and distribution agencies that work with fast-growing brands

Jul 13, 2022 • 29min
The 5 Exits to Help Scale Your Agency with Mandi Elefson
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link.• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Handsoffceo.com/briefingHandsoffceo.com/roadmapHandsoffceo PodcastTwitterLinkedinABOUT MANDI ELLEFSON:Mandi helps agency owners scale their business, thus allowing it to run profitably without them. She's the host of another great podcast called The Hands-Off CEO podcast. Her upcoming book, Scale to Freedom is coming out soon and will be generating proceeds for a good cause.

Jun 29, 2022 • 21min
How to Build a Productized Service Business to Sell with Tyler Gillespie
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link.• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Tyler is circling back to his first love, that being the concept of creating a more tech-enabled content agency. Right from Google Chrome, you can get matched with an industry-specific human writer within 10 minutes. If that sounds of interest, do reach out to him via the below!LinkedInProductized.servicesABOUT TYLER GILLESPIE:Noted founder with two successful exits under his belt, Tyler loves building and scaling productized service businesses! Currently, he shares his thoughts via productized.services. He enjoys traveling regularly, with home bases in Medellin, Colombia, and his hometown in Colorado. Passions include Latin culture, speaking Spanish, playing chess, and salsa dancing.

Jun 15, 2022 • 25min
How to Develop a Strategic Plan to Grow Your Agency with Jon Morris
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link.• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Ramsay InnovationsLinkedInCompany LinkedInABOUT JON MORRIS:Jon is the founder & CEO of Ramsay Innovations and a serial entrepreneur. Prior to Ramsay, he established Rise Interactive in 2004, as a result of his second-place finish in the University of Chicago's prestigious New Venture Challenge. Over the next 16 years, he grew Rise from a one-person shop to one of the largest independent marketing agencies globally. After selling Rise, Jon pondered his next move and realized he was most energized when connecting and helping fellow entrepreneurs grow their businesses!

Jun 4, 2022 • 26min
Agency Profit Podcast #88 - How to Increase Your Profit While Working Less Hours w/ Mike Moll
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.• For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link.• Want to see/read more about this episode? Then do make your way to parakeeto.com/blog GUEST LINKS:Website: mikemoll.co, Instagram: @themikemoll Linkedin: https://www.linkedin.com/in/themikemoll/ Facebook: @mikeajmoll6 YouTube: @mikemoll7468

May 18, 2022 • 23min
Improving Client Retention, With Shaun Clark
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGuest Links:https://www.gohighlevel.com/ https://gohighlevel.com/podcast https://www.youtube.com/channel/UCXFiV4qDX5ipE-DQcsm1j4gAbout Shaun:Shaun Clark is a serial entrepreneur, multi-millionaire, and a co-founder and the CEO of HighLevel – the #1 white-label marketing platform for agencies. Serving more than 20,000 agency owners, HighLevel is the all-in-one sales and marketing platform that agencies and consultants can white-label and resell to customers.

May 4, 2022 • 22min
How to Build An Agency For Financial Freedom, With Pia Silva
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGuest Links:PiaSilva.comNoBSAgencies.comTwitter @pialovesyourbizLinkedInInstagramAbout Pia SilvaPia Silva is a partner and brand strategist at Worstofall Design where they build entire brands via 1-3 day intensives. She’s also the founder of No BS Agency Mastery where she helps small branding agencies increase profits and freedom without hiring employees. She’s a TEDx speaker, a Forbes contributor, the podcast host of NO BS AGENCY PODCAST, plus the author of Badass Your Brand.