

The Agency Profit Podcast
Parakeeto, Marcel Petitpas
Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto.
Finally, an agency podcast that isn't JUST about getting more clients.
On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency.
Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more.
If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.
Finally, an agency podcast that isn't JUST about getting more clients.
On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency.
Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more.
If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.
Episodes
Mentioned books

Dec 28, 2022 • 29min
The Value of Operations in Scaling Your Agency, With Jhana Li
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Jhana's LinkedIn linkedin.com/in/jhana-li/Jhana's Instagram instagram.com/thejhanali/Spyglass Ops spyglassops.com/support@spyglassops.comABOUT: JHANA LIJhana Li has over 4 years experience specializing in operations for digital startups. At the start of her career, she served as COO for two 7-figure businesses (an agency, followed by a coaching program for marketing agencies). Since then, she's become an operations consultant to dozens of agencies, plus Ops Coach to hundreds more! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dec 14, 2022 • 27min
How to Create More Profitable and Less Risky Client Relationships, With Sharon Toerek
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Sharon’s LinkedIn linkedin.com/in/sharontoerekSharon’s Twitter twitter.com/SharonToerekLegal + Creative legalandcreative.comInnovative Agency Podcast legalandcreative.com/the-innovative-agencyABOUT: SHARON TOEREKSharon Toerek is a marketing law and intellectual property lawyer dedicated to serving agencies. She’s also the host of the Innovative Agency Podcast. A former President of the American Ad Federation (AAF) Cleveland, she serves on the American Association of Advertising Agencies (4A’s) Legal Consultant panel. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nov 30, 2022 • 29min
The Key to Breaking Through the $1M Sales Barrier, With Brad Farris
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Brad’s LinkedIn linkedin.com/in/bradfarris/AnchorAdvisors.comABOUT: BRAD FARRISBrad is known for helping owners of agencies and expert firms grow through the $1M barrier to be $3M – $5M thriving agencies. For over 20 years, Brad has worked alongside agency owners to help them to sharpen their focus, raise their prices, and hire better people so that their firm can scale. Find out more about the work he does at AnchorAdvisors.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nov 16, 2022 • 24min
How to Increase Profitability and Agency Efficiency, With Corina Ludwig
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Corina’s LinkedIn linkedin.com/in/corinaludwigFunctionFox LinkedIn linkedin.com/company/functionfox-systemsFunctionFox Twitter twitter.com/functionfoxFunctionFox FaceBook facebook.com/functionfoxABOUT: CORINA LUDWIGCorina Ludwig is the President of FunctionFox – the undisputed leader in Timesheet and Project Management Software for creative professionals worldwide. Now in its 22nd year, FunctionFox aids clients with productivity, profitability, and workflow management. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nov 2, 2022 • 28min
How Your People Empower Your Profits, With Lindsey Groepper
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:BLASTmedia.comBlog|Podcastlindsey@blastmedia.comLinkedIn /in//lindseygroepper/ABOUT: LINDSEY GROEPPERAs President of BLASTmedia (recently named AdAge top place to work 2022), Lindsey is responsible for overseeing the strategic direction and operations of the B2B SaaS PR agency, as well as driving client acquisition Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Oct 19, 2022 • 30min
How to Stop Your Agency From Plateauing, With Juliana Marulanda
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:LinkedIn /in/JulianaMarulandaFacebook /ScaleTimeYoutube /ScaleTimeScaleTime PodcastFree Operation Assessment 5-Minute DiagnosticABOUT: JULIANA MARULANDAWith over 19 years of experience across Wall Street, the nonprofit sector, technology startups, and family-owned businesses, Juliana Marulanda, founder at ScaleTime, has served over 300 digital agencies. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Oct 5, 2022 • 26min
The Evolution of Hiring in the Modern World, With Tatiyana Cure
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Tatiyana’s LinkedIn @tatiyanacureHire to WinABOUT: TATIYANA CUREWe’re joined this week by Tatiyana Cure to discuss the evolution of hiring in the modern world today. She helps managers and HR teams evaluate their talent/hiring strategies – a lot of which she has shared via her book, Hire to Win. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sep 21, 2022 • 30min
How to Leverage Productized Services to Increase Your Profits, With Greg Hickman
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:https://altagency.com/Greg’s YouTube @GregHickmanTVGreg’s LinkedIn @gregoryjhickmanABOUT: GREG HICKMANGreg is the Founder and CEO of AltAgency™, one of the top coaching and training companies for agencies looking to grow and scale by packaging their expertise. This involves installing systems for growth and leveraging automation to save time, with the end goal of divorcing their time from their income. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sep 7, 2022 • 24min
The Key Phases for Efficient Agency Growth, with Rachel Jacobs
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link.• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:ecommercepartnerships.comecommerceagencygrowth.com Rachel’s LinkedIn @rachelmjacobsABOUT: RACHEL JACOBSJacobs is the number one trusted advisor for e-commerce agencies across the globe. Her business (ecommercepartnerships.com / ecommerceagencygrowth.com) is dedicated to maximizing agency efficiency and enabling agency owners to get out of the day-to-day of running their agency so they can focus on taking it to the next level. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

4 snips
Aug 24, 2022 • 26min
How to Hire Your First Assistant and Reclaim Your Time, With Amanda Hamilton
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link.• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Amanda’s LinkedIn @amanda-raye-hamiltonHamilton RayeInstagram @Hamilton_RayeLinkedIn @HamiltonrayeABOUT: AMANDA HAMILTONAmanda Hamilton is the founder of Hamilton Raye, Your Outsourced Admin®, which brings professional remote administrative support to startup organizations and businesses! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


