

The Agency Profit Podcast
Parakeeto, Marcel Petitpas
Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto.
Finally, an agency podcast that isn't JUST about getting more clients.
On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency.
Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more.
If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.
Finally, an agency podcast that isn't JUST about getting more clients.
On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency.
Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more.
If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.
Episodes
Mentioned books

Dec 1, 2021 • 31min
How to Build The Perfect Website Project Framework, With Vito Peleg
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link!Guest Links:Free Templates via AtarimTwitter @VitoPelegAntarim Twitter @atarim_ioLinkedIn @vito-pelegAtarim LinkedIn @atarim-ioWatch this episode on Youtube About Vito Peleg…Vito is the founder and CEO of Atarim. Building his first website when he was 14-years-old via GeoCities for his skateboarding crew from high school, Vito then started building websites for clients as a freelancer – from the back of a van while touring the world as the leader of a hard rock band.He subsequently grew his London-based digital agency to a team of 12, before creating a small plugin that would change the way the industry collaborates within websites – WP FeedBack. That plugin evolved into Atarim – the first dedicated web agency management platform. Today, he’s got over 5,000 agencies using it to build their websites and over 130 clients running on top of it.When he’s not helping the great and the good to wizard up highly functioning websites, Vito relaxes by strumming the guitar and making his daughter giggle (not necessarily in that order).

Nov 17, 2021 • 22min
How Can Niching And Specialization Lead Your Agency To Higher Profits, With Rob Da Costa
Quick LinksThe Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link!Guest Links:Da Costa CoachingRob’s Agency Accelerator PodcastRob’s book The Self-Running AgencyTwitterLinkedInYouTubeAbout Rob Da Costa… In 1991 Rob left his marketing manager role and started his own tech-focused marketing agency. Over the next 11 years built an award-winning business with 25 staff and revenues in excess of £1.5m. He sold the business in 2002 and then retrained to become a coach and mentor. In 2007, Rob started Da Costa Coaching, working with SME agency owners and leaders to help them grow their agencies in a profitable, sustainable, and enjoyable way. Over the past 15 years, he has worked with over 300 agencies including Digital start-ups, PR, Design, Web development, and full-service marketing agencies. Rob is the author of The Self-Running Agency and also runs his podcast, The Agency Accelerator.An avid traveler and wannabe digital nomad, when Rob isn’t advising agencies, he’s out walking his dog on a nearby beach!

Nov 3, 2021 • 23min
How To Fearlessly Productize & Price Your Services, With Robin Waite
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link!Guest Links:Robin’s latest book ‘Take Your Shot’ Robin’s websiteFearless Business websiteTwitterLinkedInInstagramAbout Robin Waite…In addition to Robin being founder of Fearless Business, he is also a regular speaker at various business events and the bestselling author of several books, including Online Business Startup, Marketing Machine, and the recent popular release Take Your Shot. He puts his 2 decades of business experience to work, coaching clients to reach their goals while creating more time and increasing their revenue. From 2004 to 2016, Robin led a successful marketing agency serving over 250 clients. During this time, he delivered workshops and masterclasses aiding over 1,000 business owners to improve not just their marketing and product architecture, but also their pricing, their websites, plus their digital advertising.Behind the scenes, Robin is a husband and father to two young girls, a surfer, and “Sunday warrior” (road cyclist). He has also – in the last four years alone – raised over £5k for a local Children’s charity, and imposed a goal to help remove 100kg of plastic from the World’s Oceans within the next 12 months via another charity he supports – 4Ocean. Furthermore, he holds a Guinness World Record for participating in the largest ever speed networking event.

Oct 20, 2021 • 22min
How to Offer High-Value & Profitable Social Media Services, With Emeric Ernoult
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:Twitter @eernoultLinkedIn @ernoultAgoraPulseAbout Emeric Ernoult…In short, Emeric is founder and CEO of AgoraPulse, one of the leading social media management platforms that is defining the future of Social Media Management. Among their users, such names as Ogilvy, Digital Butter, West Virginia University, and more.A self-confessed kitesurfing addict, Emeric also enjoys global jaunts in his camper van!

Oct 6, 2021 • 22min
Breaking Down the Cost of New Business Development, With Christian Banach
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:ChristianBanach.comFree MasterclassLinkedInTwitterAbout Christian Banach…Christian Banach is a business development and growth consultancy company that helps advertising and marketing agencies land 6/7-figure opportunities predictably.Clients – including BBDO, Jack Morton, Vice Media, and Barkley – come to him to get more right-fit opportunities, thus bypassing the expensive and time-consuming RFP process, plus win even bigger deals!Through his consulting and outbound lead generation services, Christian’s clients build relationships with C-Suite/VP decision-makers at the world’s leading brands. He does this by using his PROPEL™ account-based sales process.When Christian isn’t working his brand of magic for clients, you can find him staying fit and active, or chasing the Chicago Cubs around the country!

Sep 22, 2021 • 22min
How to Sell Like You Don't Need the Work, With Liston Witherill
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:LinkedInAbout Liston Witherill…Liston Witherill is the founder of Serve Don’t Sell and creator of the Serve Don’t Sell Method. He works with expert service providers like designers, accountants, agency owners, consultants, and coaches who are great at delivering services but require help selling it. Liston also hosts the Modern Sales podcast and regularly publishes articles on the Serve Don’t Sell blog.When he’s not working – or enjoying some downtime by way of hiking, weightlifting, or creating hip-hop music – Liston is on a mission to change the way 100 million people sell so that buying services can feel as good as the day the world is fully vaccinated from COVID. He hopes you’ll join him on his mission.

Sep 8, 2021 • 26min
The 3 Keys to Becoming A Sales Driven Agency, With Joey Gilkey
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:Joey hosts THE Best Damn Agency podcast. Every Wednesday, he interviews a “bad-ass seven or eight-figure agency.” Additionally, Joey’s mastermind director interviews him every Friday in a segment entitled Sales On The Rocks.LinkedIn linkedin.com/in/joeygilkeyBest Damn Agency podcastsalesdrivenagency.comAbout Joey Gilkey…Joey Gilkey is the CEO of Sales Driven Agency, which helps digital marketing agencies actually get sales right. Having built in the region of 350 agency sales operations and driven nearly half a billion dollars in agency revenue, Joey believes every successful agency could – and should – be driven by their sales operation.When he’s not helping agencies scale via their sales department, Joey enjoys shooting guns, sampling bourbon, and riding 4-wheelers. In unrelated news; we’re particularly enthused to be joined by him for this rescheduled podcast as he’s recently recovered from an unfortunate accident.

Aug 25, 2021 • 15min
How to Identify the Right Pricing Strategy for Your Agency, With Marcel Petitpas
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Marcel's Links:My LinkedInParakeeto’s LinkedInTwitterAbout Me…I am co-founder and CEO of Parakeeto and fractional COO at Gold Front – a creative agency working with top tech companies in San Francisco, including Uber, Slack, and Google.In addition to being an agency profitability consultant – specializing in helping agencies get a handle on their gains – I’m also an in-demand keynote/virtual speaker and podcaster.When I’m not helping agencies make more money, I’m binge-watching soothing sitcoms while consuming my own weight in breakfast confections.

Aug 11, 2021 • 21min
Data-Driven Decision Making, With Robert Patin
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:LinkedIn @creativeagencysuccessInstagram @creativeagencysuccessFacebook @creativeagencysuccessAbout Robert Patin…Robert is Managing Partner at Patin & Associates, a Los Angeles-based business management and consultancy firm. He and his team help creative services agencies to grow their business, become more profitable and develop better strategies, a field in which he’s excelled for two decades.Not only has he been name-checked in both Forbes Entrepreneur, and The New York Post, he is someone I’ve really enjoyed talking to offline about all of these nerdy processed profitability finance questions that we enjoy tackling so much on the show!

Jul 28, 2021 • 18min
Using Focused Niches to Increase Price and Drive Down Costs, with Rahul Alim
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:CustomCreatives.comTwitter @Rahul_AlimLinkedIn @rahulalimFacebook @rahulalim805YouTubeAbout Rahul Alim…Rahul Alim is the founder of Custom Creatives, a Digital Marketing Agency that connects companies with their dream clients. Throughout his career, he has helped brands such as Realtor.com, Geico, Advertise.com, Reach Local, and 1,000’s of local businesses.With 16+ years of experience running his agency, Rahul now coaches agency owners to grow 6 figure businesses with his proven G$D Sales Method. In short, his real talk yields real results.When he’s not helping to connect dream clients, he spends time with family at Dodgers games and Galaxy games. Want more from Rahul? Check out…