The Agency Profit Podcast

How to Make More Money by Optimizing Your Website, With Ryan Thrash

Feb 8, 2023
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INSIGHT

Speed Directly Boosts Conversions

  • Fast pages increase conversions because humans prefer quicker experiences.
  • Ryan Thrash correlated 40% faster renders with measurable conversion lifts from early CSS optimizations.
INSIGHT

Algorithms Favor Human-Centric Content

  • Google rewards content humans prefer and penalizes superficial SEO tricks.
  • Core wins remain: write great, updated content and serve it faster than competitors.
INSIGHT

Sweet Spot Between WordPress And Enterprise

  • MODX fits agencies between DIY platforms and enterprise by avoiding fragile plugin stacks.
  • The platform gives creative freedom and is agnostic to output (HTML, headless JSON, etc.).
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