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The People of Digital Marketing

Latest episodes

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Aug 9, 2022 • 37min

Interview with Kaleigh Moore - Launching A Freelance Marketing Business - Episode #90

Kaleigh Moore is a freelance writer and consultant for eCommerce and SaaS companies. She also owns ContentRemix.com, a podcast repurposing service, and is the co-host of the Freelance Writing Coach Podcast. Her clients include Stripe, IBM, Shopify, AT&T, and more. She also writes about retail, DTC, and sustainable fashion for publications like Vogue Business, Forbes, Glossy, Inc. Magazine, Entrepreneur, and Fast Company. Questions and topics we covered include: The story of how Kaleigh jumped into the world of freelance writing for SaaS companies, How to know if freelancing is the right career path for you, How Kaleigh’s constructed her team to help grow her business, The 3 marketing tactics a freelancer can use to get new clients and how Kaleigh has evolved past them all, What is the best way to qualify clients before getting the work started? Kaleigh’s strategy for getting impressive by-lines (there’s a reason why she’s been featured in so many business publications), The writing mistakes that annoy Kaleigh, How to use Twitter to grow your career… And more! You can say hi to Kaleigh on Twitter: https://twitter.com/kaleighf If you have a podcast and you’re not repurposing your audio content into written articles, definitely don’t forget to check out ContentRemix.com! Your content will be in good hands.
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Aug 5, 2022 • 53min

Interview with Jeff Large - Listen to This if You Want to Build a Podcast- Episode #89

“Success can look drastically different, you don’t always need a lot of downloads…” Jeff Large is the CEO & Founder of Come Alive Creative, a podcast production company. Clients hire Jeff to produce their podcasts and to develop strategies for their content marketing. Jeff spends most days actively learning about goal setting, writing narratives, collaborating with others, and producing amazing audio. Questions and topics we covered: Jeff’s home office setup (the most impressive setup I’ve seen to date). What made him shift from teaching and being a musician to becoming a podcast host? What’s his process for helping his clients produce podcasts on a consistent basis? Is a launch plan necessary for podcasts? How should hosts approach this? The common mistakes most podcast hosts are making right now. When looking at podcast analytics, what metrics actually matter? What gear and studio setup do you recommend for new podcast hosts? The most straightforward way you can repurpose podcast content, over and over and over again. And more! Fun fact: Jeff has been podcasting since 2012. You can learn more about Come Alive Creative here: comealivecreative.com
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Jul 26, 2022 • 31min

Interview with Harry Morton - How B2B Companies Need to Approach Podcasting - Episode #88

“Podcasting is not inherently viral…” Harry Morton is the founder and CEO of Lower Street, a podcast production agency specializing in creating shows for agencies, startups, and enterprise clients. Harry and his team of producers, audio engineers, and marketers have launched more than 50 podcasts and produced thousands of episodes. Harry is also a happy father of 2, an avid mountain biker, and an occasional music producer. Questions: The story of how Harry grew his marketing agency. What does it take to create a B2B podcast that generates revenue? What’s the business case for creating a podcast? What are some unexpected challenges businesses face when launching a podcast? What are the best practices for driving audience growth? What should someone consider when pitching themselves as a guest? The smart tactics to use when repurposing podcast content. And more! You can say hello to Harry on Twitter here - https://twitter.com/podcastharry
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Jul 18, 2022 • 26min

Interview with Saarim Asady - Growing Your Business On LinkedIn - Episode #87

Saarim is a recognized LinkedIn expert and consultant who has helped thousands of people master LinkedIn for client acquisition. Today, multiple people have credited Saarim with helping them to get their businesses 6 & 7 figure levels. Today, Saarim has coaching programs specifically focused on client acquisition using LinkedIn. For all things LinkedIn & getting clients - Saarim is the guy to go to! Questions and topics we covered include: How to grow a blog from 0 to 1 million readers in 2022. Why Saarim chooses LinkedIn as his area of expertise. The common mistakes people make when trying to promote themselves on LinkedIn. The best content format for LinkedIn. What makes LinkedIn different from Instagram in terms of client acquisition? How do you design a LinkedIn profile to attract clients? What are the 3 principles for getting clients on LinkedIn? (Traffic, Content, & Relationships) How to create an actionable content strategy for LinkedIn in 2022. What kind of content attracts buyers the best on LinkedIn? And more! Say hi to Saarim on LinkedIn here: https://www.linkedin.com/in/saarim-asady/
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Jul 12, 2022 • 43min

Interview with Sara Pion - Navigating The Startup World as a New Marketer - Episode #86

Sara Pion has spent the last 4.5 years growing her career in B2B Saas, starting in technical support and moving into Growth and Demand Generation marketing across high-growth companies like Drift, Alyce, Voiceflow, and now Dandy. She has a proven track record of fostering community within a customer base, scaling teams, and acquiring and activating users. Outside of work, she has an amazing podcast on personal and professional growth with her co-host Bridget called “Self Control & Cheese”. When she isn’t working, Sara likes exploring Denver and boxing. Questions and topics we covered include: When is the right time to leave a job you used to love? Sara’s take on the age-old debate of starting off as a specialist or generalist. Why should candidates applying to startups ask companies questions about their financial security? The pros and cons of joining a startup at seed, series A, B, and so on. And, how can marketers determine if startups in general are the right type of company for them to join? How to say “no” to too many ideas. What does a toxic job offer look like? The skills any marketer should learn as they try to become an expert in their industry, channel, etc. Why does internal marketing become more important as a marketer gets more senior roles? Check out her podcast Self Control & Cheese here - https://selfcontrolandcheese.com Say hi to Sara on LinkedIn - https://www.linkedin.com/in/pion/ Find Sara on Twitter - https://twitter.com/sara_pion Sara also has a job board you can check out here - https://jobs.selfcontrolandcheese.com/candidates/sign_up Here’s my favorite episode of Self Control & Cheese if anyone wanted to get a good episode to start with - https://open.spotify.com/episode/6Uh9CV4VFQtL5k4cP16oNx?si=VhnGHEe5StWuTU2h3AJW-g
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Jul 11, 2022 • 23min

BONUS Episode: Interview with Daniel Botero - Listen To This If You’re Looking For A New Job

Daniel Botero is a career coach, best-selling author, and top-rated podcast host who helps international STEM students land their dream jobs (and helps them get a company to sponsor the H1B visas). His proven system helps students obtain their dream tech roles within 90 days of graduation, without having to apply to hundreds of companies. To say he's a job search and career expert is putting it mildly. Notable organizations he's helped his clients jobs at include: Amazon, Apple, Google, Tesla, Disney, Salesforce, Microsoft, Goldman Sachs, IBM, Boeing, Deloitte, and many more. Questions and topics we discussed include: The common mistakes job candidates are making today when they’re applying for work. Does a college student’s GPA matter? What are some essential questions candidates should be asking during an interview? Is it common to get ghosted during an interview process? What mistakes are recruiters and hiring managers making right now when it comes to how they craft their candidate experiences? What were some of the early challenges you faced when building out your podcast? Some of the early challenges Daniel faced when first started his podcast. The tips Daniel has for people interested in growing a personal brand on LinkedIn. Say hi to Daniel via LinkedIn - https://www.linkedin.com/in/thedanielbotero/
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Jun 27, 2022 • 36min

Interview with Derek Osgood - Your GTM Strategy Needs a Makeover - Episode #85

Derek Osgood is a former marketing exec turned founder, building Ignition – the collaborative GTM platform helping Product and Marketing teams to get new products to market faster and more effectively. Prior to founding Ignition, he was an early hire at Rippling where he stood up the Product Marketing function and helped scale the company to $20M in ARR. As a Product Marketing leader everywhere from startups to major brands like PlayStation, Derek has launched over 100 products and his products have generated over $1B in revenue. Now he’s building the platform he wished he had along the way. Questions and topics we covered include: The story of how Derek spearheaded one of the largest announcement campaigns Sony has ever done—the launch of the video game franchise God of War. Why should early-stage companies invest in documentation? What makes GTM strategies succeed? What are some common pitfalls early-stage companies make when executing a GTM strategy? Do these pitfalls exist with bigger companies? The qualities Derek looks for in job candidates who apply to Ignition. How companies should approach launching products on Product Hunt? One aspect of marketing remains a consistent challenge for Derek. Why is brand/creative the most important part of any marketing department? And more! You can say hi to Derek via email at - Derek@haveignition.com Or you can visit his company’s website - https://haveignition.com
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Jun 20, 2022 • 30min

Interview with Maya Grossman - The Career Advice You Need If You Want To Be A Marketing Leader - Episode #84

“You just want to make sure you’re joining a rocket ship, not a sinking ship…” Maya Grossman is a marketing executive with over fifteen years of experience taking products to market and driving growth for Fortune 500 companies like Microsoft and Google, as well as fast-growing startups. She is a career coach, the best-selling author of “Invaluable, an unconventional business book for employees who want to deliver exceptional results,” and the creator of the Career Success Secrets Course, a transformative program that generates quantum career leaps. Questions and topics we covered included: ✅Maya’s story of how she created her first marketing job. ✅Maya’s advice for any marketer who wants to get promoted this year. ✅Why does imposter syndrome creep up at any stage in a marketer’s career? ✅The common lessons and experiences Maya gained from each of her previous executive positions. ✅What are some mistakes a new marketing leader might make when building a team for the first time? ✅What are hiring managers looking for in marketing candidates this year? ✅What’s the best way to come up with new ideas for LinkedIn content? And more! Say hi to Maya on LinkedIn - https://www.linkedin.com/in/mayagrossman Check out her website for more info about her - mayagrossman.com She also has a free playbook to help you start making huge leaps in your career! You can get that here - https://course.mayagrossman.com/resources
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Jun 17, 2022 • 42min

Interview with Yisrael Segall - Marketers, It’s Okay To Be A Generalist - Episode #83

Yisrael Segall, Yiz for short, is an engineer at heart. As a kid he has always loved to take things apart, learning how they worked and putting them back together. His passion is knowing how things work, how businesses work, and what drives successful people. Yiz currently serves various clients as a Fractional CMO and is a mentor on the GrowthMentor platform. Questions and topics we covered include: How Yiz uses marketing automation to help him work better and faster. What led him to take a generalist approach in his career. What makes for a good campaign funnel? What are the essential elements of one? The qualitative metrics marketers should actually care about. Why are content engagement metrics important and in what context should marketers use them? Is Quora still a good channel that marketers should consider? What are some tactics that you like to use? Can it be used as a research tool? And more! You can say hello to Yiz on LinkedIn - https://www.linkedin.com/in/yisraelsegall Or his email - yizsegall@gmail.com
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Jun 6, 2022 • 23min

Interview with Darshan Mehta - You Have Your Insights, Now What? - Episode #82

Darshan is the founder of iResearch.com, a platform that allows users to quickly extract insights from consumers throughout the world, and ConnectQik.com, an app that allows users to make instant connections and take part in engaging interactions. Drawing from more than 20 years of marketing strategy and research experience, Mehta has also authored a book, “Getting to Aha! Today’s Insights Are Tomorrow’s Facts,” to help business leaders understand and leverage changing consumer preferences. Questions and topics we covered include: What are insights and what are they supposed to do? Why does marketing strategy (how we approach it) change so much? What can we do to help ourselves adapt to change? How have business presentations changed since Darshan began teaching this as a professor in two universities? What is the best way to facilitate the question-and-answer section of a business presentation? And more! Say hello to Darshan via: DM@iResearch.com https://www.linkedin.com/in/darshan--mehta

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