Interview with Harry Morton - How B2B Companies Need to Approach Podcasting - Episode #88

“Podcasting is not inherently viral…”

Harry Morton is the founder and CEO of Lower Street, a podcast production agency specializing in creating shows for agencies, startups, and enterprise clients. Harry and his team of producers, audio engineers, and marketers have launched more than 50 podcasts and produced thousands of episodes. Harry is also a happy father of 2, an avid mountain biker, and an occasional music producer.

Questions:

• The story of how Harry grew his marketing agency.
• What does it take to create a B2B podcast that generates revenue?
• What’s the business case for creating a podcast?
• What are some unexpected challenges businesses face when launching a podcast?
• What are the best practices for driving audience growth?
• What should someone consider when pitching themselves as a guest?
• The smart tactics to use when repurposing podcast content.

And more!

You can say hello to Harry on Twitter here - https://twitter.com/podcastharry