The People of Digital Marketing Interview with Darshan Mehta - You Have Your Insights, Now What? - Episode #82
Jun 6, 2022
22:48
Darshan is the founder of iResearch.com, a platform that allows users to quickly extract insights from consumers throughout the world, and ConnectQik.com, an app that allows users to make instant connections and take part in engaging interactions.
Drawing from more than 20 years of marketing strategy and research experience, Mehta has also authored a book, “Getting to Aha! Today’s Insights Are Tomorrow’s Facts,” to help business leaders understand and leverage changing consumer preferences.
Questions and topics we covered include:
- What are insights and what are they supposed to do?
- Why does marketing strategy (how we approach it) change so much? What can we do to help ourselves adapt to change?
- How have business presentations changed since Darshan began teaching this as a professor in two universities?
- What is the best way to facilitate the question-and-answer section of a business presentation?
- And more!
Say hello to Darshan via: