Interview with Derek Osgood - Your GTM Strategy Needs a Makeover - Episode #85

Derek Osgood is a former marketing exec turned founder, building Ignition – the collaborative GTM platform helping Product and Marketing teams to get new products to market faster and more effectively.

Prior to founding Ignition, he was an early hire at Rippling where he stood up the Product Marketing function and helped scale the company to $20M in ARR. As a Product Marketing leader everywhere from startups to major brands like PlayStation, Derek has launched over 100 products and his products have generated over $1B in revenue. Now he’s building the platform he wished he had along the way.

Questions and topics we covered include:

• The story of how Derek spearheaded one of the largest announcement campaigns Sony has ever done—the launch of the video game franchise God of War.
• Why should early-stage companies invest in documentation?
• What makes GTM strategies succeed?
• What are some common pitfalls early-stage companies make when executing a GTM strategy? Do these pitfalls exist with bigger companies?
• The qualities Derek looks for in job candidates who apply to Ignition.
• How companies should approach launching products on Product Hunt?
• One aspect of marketing remains a consistent challenge for Derek.
• Why is brand/creative the most important part of any marketing department?

And more!

You can say hi to Derek via email at - Derek@haveignition.com

Or you can visit his company’s website - https://haveignition.com