Interview with Yisrael Segall - Marketers, It’s Okay To Be A Generalist - Episode #83

Yisrael Segall, Yiz for short, is an engineer at heart. As a kid he has always loved to take things apart, learning how they worked and putting them back together. His passion is knowing how things work, how businesses work, and what drives successful people.

Yiz currently serves various clients as a Fractional CMO and is a mentor on the GrowthMentor platform.

Questions and topics we covered include:

• How Yiz uses marketing automation to help him work better and faster.
• What led him to take a generalist approach in his career.
• What makes for a good campaign funnel? What are the essential elements of one?
• The qualitative metrics marketers should actually care about.
• Why are content engagement metrics important and in what context should marketers use them?
• Is Quora still a good channel that marketers should consider? What are some tactics that you like to use? Can it be used as a research tool?
• And more!

You can say hello to Yiz on LinkedIn - https://www.linkedin.com/in/yisraelsegall

Or his email - yizsegall@gmail.com