Interview with Sara Pion - Navigating The Startup World as a New Marketer - Episode #86

Sara Pion has spent the last 4.5 years growing her career in B2B Saas, starting in technical support and moving into Growth and Demand Generation marketing across high-growth companies like Drift, Alyce, Voiceflow, and now Dandy. She has a proven track record of fostering community within a customer base, scaling teams, and acquiring and activating users.

Outside of work, she has an amazing podcast on personal and professional growth with her co-host Bridget called “Self Control & Cheese”. When she isn’t working, Sara likes exploring Denver and boxing.

Questions and topics we covered include:

• When is the right time to leave a job you used to love?
• Sara’s take on the age-old debate of starting off as a specialist or generalist.
• Why should candidates applying to startups ask companies questions about their financial security?
• The pros and cons of joining a startup at seed, series A, B, and so on. And, how can marketers determine if startups in general are the right type of company for them to join?
• How to say “no” to too many ideas.
• What does a toxic job offer look like?
• The skills any marketer should learn as they try to become an expert in their industry, channel, etc.
• Why does internal marketing become more important as a marketer gets more senior roles?

Check out her podcast Self Control & Cheese here - https://selfcontrolandcheese.com

Say hi to Sara on LinkedIn - https://www.linkedin.com/in/pion/

Find Sara on Twitter - https://twitter.com/sara_pion

Sara also has a job board you can check out here - https://jobs.selfcontrolandcheese.com/candidates/sign_up

Here’s my favorite episode of Self Control & Cheese if anyone wanted to get a good episode to start with -

https://open.spotify.com/episode/6Uh9CV4VFQtL5k4cP16oNx?si=VhnGHEe5StWuTU2h3AJW-g