Champions of Growth Podcast

In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Jason Cerok, partner at McKinsey & Co., about how CMOs and marketers can get a better handle on martech. As their tech stack grows, marketers often suffer from “analysis paralysis” and have trouble connecting all the digital dots. Cherok shares five key building blocks for data martech enablement and talks about how marketers can bring a lot more stability to what can often be an unwieldy situation.

In our latest episode of ANA Champions of Growth, host Matthew Schwartz speaks with Brian Solis, VP-global innovation evangelist at Salesforce, about digital empathy, or how brands connect with the person behind the data. Taking a human approach to distributing branded content — and being less in thrall to the algorithm — is fine. But digital empathy is more an opportunity for marketers to reset their priorities when it comes to how they communicate with their audiences and reach new ones. Solis discusses what’s behind digital empathy, how marketers learn how to express it, and why artificial intelligence (AI) is not the cure-all for messaging in a post-digital age.

In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Mary Engle, executive vice president of policy at BBB National Programs, about how CMOs can enhance their brand safety efforts. As the metaverse ascends, brands and organizations will have to make some tough decisions about how to engage consumers virtually while at the same time maintain their brand integrity in what is largely an unregulated environment. The metaverse adds to a dizzyingly complex landscape for CMOs when it comes to brand safety and making sure their advertising doesn’t end up adjacent to vituperative content online or misleading information. 

In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Danny Nail, director of global ABM and Center of Excellence Leader at Salesforce, and Gemma Davies, head of global ABM and executive engagement at ServiceNow, about how CMOs sharpen their account-based marketing (ABM) strategies.

This year’s Earth Day (April 22) coincides with the release of a bone-chilling UN Report about climate change and the fate of the environment. In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Virginie Helias, chief sustainability officer at Procter & Gamble, about how companies can bolster their sustainability efforts, institute real change, and bring their environmental story to life.

In this episode of Champions of Growth, Mathew Sweezey, director of market strategy at Salesforce, and partner in the Salesforce futures lab, joins host Matthew Schwartz to discuss how CMOs can bolster their content marketing strategy and where every company is a media company, like it or not.

In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Matthew Lieberman, CMO of PwC U.S. and Mexico, about how CMOs can reverse the decline in CMO tenure, learn to become businesspeople first and marketers second, and take on more of a leadership role throughout the enterprise.

Advancing Diversity, Equity and Inclusion (DEI) is one of the toughest challenges facing the marketing and advertising industries. It’s also an ample opportunity for brands and organizations to shed antiquated thinking and shift their mindset when it comes to how they engage multiple stakeholders, ranging from employees to suppliers to partners. In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Natasha Miller Williams, head of diversity and inclusion at food company Ferrara, and Bill Duggan, group executive VP at the ANA, about how CMOs and brand managers create a strategic framework for DEI and develop a keener sense of belonging throughout the enterprise.

B2B. B2C. It’s getting harder to delineate between the two disciplines. Do marketers need a new nomenclature (and change of thinking) when it comes to how to engage with their audiences? In our latest episode, host Matthew Schwartz talks with Dean Aragon, CEO & Vice-Chairman of Shell Brands International AG, about how CMOs can start to build a brands-for-humans strategy and why doing so could spell bigger marketing budgets.

We all could use a laugh nowadays...right?! In our latest episode, host Matthew Schwartz talks to Jenna Lebel, CMO at Liberty Mutual Insurance, and Steve Cody, founder of PR and marketing agency Peppercomm (and a stand-up comedian) talk about using comedy in marketing and advertising and why finding the funny can be serious business.