Champions of Growth Podcast

It’s a streaming world. Marketers just live in it. In the latest edition of the Champions of Growth Podcast, we discuss the rapid growth of streaming TV and how Netflix, Hulu, HBO Max et al. are having an impact on how brands develop, budget, and distribute their advertising. And while streaming networks are commanding a lot more time and attention, it’s also important that marketers not write off linear TV just yet.

In the latest edition of the Champions of Growth Podcast, we explore the customer experience (CX). For CMOs, the customer experience seems pretty straightforward: Make sure consumers have an easy, “frictionless” time engaging with the brand, from the in-store experience to call centers to return policies. It’s a lot more challenging than it sounds and CMOs continue to struggle with how to calculate CX returns. How do marketers change the tune — and convince C-level executives there’s real value in delivering a differentiated customer experience?

In the latest edition of the Champions of Growth Podcast, we take a look at the various efforts by the ANA Educational Foundation to promote a career in marketing and advertising and what CMOs and brand mangers can do to boost their recruiting and retention strategies.

Marketers need a new meal plan. And fast. The gradual end of third-party cookies is upending the world of addressable media. Host Matthew Schwartz is joined by MediaMath's Joe Zawadzki, Forrester Research's Joanna O'Connell, and ANA's Bill Tucker to discuss what a cookie-less world means for marketers and how they get ahead of it.

In the latest edition of the Champions of Growth Podcast, we take a look at the ongoing proliferation of in-house agencies and how the trend is upending traditional agency-client relations.

In the latest edition of the Champions of Growth Podcast, Brent Miller, senior director, global LGBTQ+ equality; creative content and partnerships at Procter & Gamble, and Lisa Kenney, CEO of Reimagine Gender, discuss the rapidly evolving changes in gender-related marketing and what they mean for consumer-facing brands and organizations.

Host Leah Marshall welcomes Adrienne Ingoldt, interim CMO at Jack in the Box to discuss Jack’s unique approach to marketing innovation, creativity and Brand Experience.

With a focus on experiential marketing, Nestle USA employs brand activation marketing strategies that drive business and brand growth through innovation, creativity and experience. Jamey Sunshine, head of experiential marketing center of excellence at Nestle USA joins Gena Casciano, director of brand activation marketing at the ANA for a candid discussion.

Paul Robinson, the ANA’s Director of Commerce & Content Marketing sits down with Geoff Colon, the Head of the Brand Content Studio at Microsoft to discuss the challenges of hiring and retaining talent, how to balance the need for generalists and specialists and creating bench strength within the marketing organization.

Founder & CEO of RESET Digital, Charles Cantu, sat down with SAP's Head of Global Influencer Marketing, Ursula Ringham, at the ANA Influencer Marketing Conference, to discuss influencers and the power of storytelling.