Champions of Growth Podcast - The Cookie Is Dead, Long Live The Cookie!
Sep 24, 2021
27:47
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Marketers need a new meal plan. And fast.
The gradual end of third-party cookies is upending the world of addressable media. Host Matthew Schwartz is joined by MediaMath's Joe Zawadzki, Forrester Research's Joanna O'Connell, and ANA's Bill Tucker to discuss what a cookie-less world means for marketers and how they get ahead of it.