Champions of Growth Podcast - How CMOs Can Play More of a Leadership Role
Mar 22, 2022
28:39
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In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Matthew Lieberman, CMO of PwC U.S. and Mexico, about how CMOs can reverse the decline in CMO tenure, learn to become businesspeople first and marketers second, and take on more of a leadership role throughout the enterprise.