In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Jason Cerok, partner at McKinsey & Co., about how CMOs and marketers can get a better handle on martech. As their tech stack grows, marketers often suffer from “analysis paralysis” and have trouble connecting all the digital dots. Cherok shares five key building blocks for data martech enablement and talks about how marketers can bring a lot more stability to what can often be an unwieldy situation.
