How Do Marketers Express Digital Empathy?

In our latest episode of ANA Champions of Growth, host Matthew Schwartz speaks with Brian Solis, VP-global innovation evangelist at Salesforce, about digital empathy, or how brands connect with the person behind the data. Taking a human approach to distributing branded content — and being less in thrall to the algorithm — is fine. But digital empathy is more an opportunity for marketers to reset their priorities when it comes to how they communicate with their audiences and reach new ones. Solis discusses what’s behind digital empathy, how marketers learn how to express it, and why artificial intelligence (AI) is not the cure-all for messaging in a post-digital age.