In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Mary Engle, executive vice president of policy at BBB National Programs, about how CMOs can enhance their brand safety efforts. As the metaverse ascends, brands and organizations will have to make some tough decisions about how to engage consumers virtually while at the same time maintain their brand integrity in what is largely an unregulated environment. The metaverse adds to a dizzyingly complex landscape for CMOs when it comes to brand safety and making sure their advertising doesn’t end up adjacent to vituperative content online or misleading information.
