Trapital

Tati Cirisano, an analyst at MIDiA Research, shares her expertise on the future of live music. The discussion kicks off with a thrilling draft of 2025's top music festivals like Glastonbury and their unique lineups. They dive into standout stadium and arena tours, exploring the artistry behind successful residencies. The conversation further delves into the dynamics of overperformers and underperformers in the industry. Expect fascinating insights into cultural moments and how they shape live music selection, all while predicting Spotify's top artist by 2025.

Ola Sars, Founder and CEO of Soundtrack, shares insights from his journey in revolutionizing B2B music streaming. He discusses the staggering untapped revenue opportunities, estimating a $40–50 billion global market. The conversation dives into the legal challenges businesses face when using music and the need for better licensing strategies. Ola also reveals innovative revenue models Soundtrack employs and highlights the importance of tailored services for small businesses. Get ready to rethink how your favorite shops use music!

Everyone’s talking about “superfans,” but artist management companies have been focused on their top fans for quite some time. We sat down with Jonathan Daniel from Crush Music. They manage Green Day, Miley Cyrus, Sia, Weezer, Fall Out Boy, Train, and others. We talk about Coachella, touring strategies, how they use data, business ventures and more. I also ask JD about acquisition offers, why they focus on rock and pop acts, and a whole lot more. We dive into the realities of managing creatives, building trust within teams, and striking the balance between creative freedom and structure. We also introduced a new segment to the show called “Market Moves” with our producer, Eric! 00:28 Coachella highlights 08:12 Touring Strategies and Challenges 19:12 Business Ventures and Sync Opportunities 33:45 Why Crush focuses on Rock and Pop 35:40 Market Moves This episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there. Listen in for our Chartmetric Stat of the Week. Trapital Summit - Super Early Bird Tix Available Until 4/30.

Join George Karalexis and Donna Budica, co-founders of Ten2 Media, as they dive into the art of thriving on YouTube. They discuss the importance of diversifying content formats and strategies to boost artist revenue. The duo emphasizes the necessity of audience engagement and long-term planning to maximize visibility. They also explore the comparison between YouTube and Spotify, revealing how YouTube's potential for monetization can outshine traditional streaming platforms, transforming musicians' careers in the digital era.

It’s time for a Trapital Mailbag! We dive into hot topics like the Coachella’s payment plan debate, Tubi’s strategy under Fox, Meta vs the FTC, Lucian Grainge’s tenure at UMG, and a special section on how we use AI tools at Trapital!00:55 Coachella Payment Plans07:07 Tubi's Long-Term Strategy15:42 Lucian Grange's Impact on UMG26:14 Meta and the FTC: A Legal Battle29:47 AI Tools for TrapitalTrapital Summit tickets here: early bird tickets until April 30!Want to be featured in the next partner spotlight? podcast@trapital.comSummit partnership opportunities: summit@trapital.co

Peter Sinclair, Co-founder and CEO of BeatBread, specializes in providing financial solutions for artists. He discusses TikTok's precarious position amid the U.S.-China trade war, exploring its cultural and commercial implications. The conversation highlights the potential outcomes for TikTok, from ownership changes to possible bans. Sinclair also introduces beatBread's innovative Deal Comparison Tool, which helps artists and labels analyze financial options for better decision-making in the music industry.

Sam Duboff, Spotify's Head of Marketing & Policy for Music, dives into the complexities of music payouts revealed in the Loud and Clear report. He discusses Spotify's impressive $10 billion contribution to the industry, emphasizing the financial benefits for independent artists who now earn over 50% of total payouts. The conversation also covers the evolving role of major and emerging artists in the streaming era, the challenges of artist contracts, and the importance of transparency in shaping a fairer music ecosystem.

Mark Mulligan, CEO and founder of MIDiA Research, unpacks the complexities of the 2024 music streaming landscape. He discusses how growth trends vary between major labels and indie artists, especially in emerging markets. The conversation reveals how expanding rights could empower artists and enhance their control. Mulligan also highlights the changing dynamics of independent music, the impact of the pandemic on creativity, and the evolving music publishing scene, especially concerning royalties for indie labels.

Join Tati Cirisano from MIDiA Research, a music industry analyst, as she dives into the decade of Apple Music. They explore whether Apple Music is truly shaping the streaming landscape or merely playing catch-up. Discover the platform's strategic evolution, the challenges it faces compared to Spotify, and how its curated content influences music discovery. Tati also discusses the intriguing financial dynamics with AirPods and how these elements intertwine within Apple's broader ecosystem.

The most influential conversations about your industry might be from an anonymous commenters who is validated by hundreds of upvotes on popular subreddit thread.Join me and Dr. Marcus Collins, the award-winning marketer, author, and friend of the pod, as we discuss the significant cultural influence of Reddit, its evolution as a community of subcultures, and how the business has evolved.02:08 Reddit as a Market Research Tool04:54 The Power of Community and Moderation15:29 Will Monetization Match its Cultural Influence?19:41 If We Ran RedditThis episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.Listen in for our Chartmetric Stat of the Week.