Trapital The $10B+ Blind Spot in B2B Streaming
May 1, 2025
Ola Sars, Founder and CEO of Soundtrack, shares insights from his journey in revolutionizing B2B music streaming. He discusses the staggering untapped revenue opportunities, estimating a $40–50 billion global market. The conversation dives into the legal challenges businesses face when using music and the need for better licensing strategies. Ola also reveals innovative revenue models Soundtrack employs and highlights the importance of tailored services for small businesses. Get ready to rethink how your favorite shops use music!
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Massive Untapped B2B Music Market
- Millions of businesses worldwide use personal music services for background music instead of business-licensed streaming.
- Upgrading these to business accounts could add billions in annual music industry revenue globally.
Upgrade With Business-Focused Product
- Create a product with superior features tailored for business needs like multi-location management and brand curation.
- Bundle licensing rights to simplify compliance and justify the higher price point from consumer accounts.
Awareness Drives Compliance Uptake
- Awareness is the key barrier; businesses unaware of licensing needs are unlikely to upgrade.
- Most businesses will transition once they understand licensing obligations and the value of a proper business service.