The $10B+ Blind Spot in B2B Streaming
Trapital
00:00
Unlocking the B2B Music Streaming Opportunity
This chapter explores the untapped economic potential in the B2B streaming music market, highlighting a $1.38 billion leakage in the U.S. and a global opportunity estimated between $40 and $50 billion. It discusses the challenges businesses face with inadequate licensing and the transition from consumer to enterprise solutions, emphasizing the need for tailored music services. The chapter also outlines successful strategies for targeting small businesses, improving customer experiences, and raising awareness of the benefits of proper music licensing.
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