Ola Sars
Founder, CEO, and chairman of Soundtrack Technologies, a leading B2B music streaming platform. Previously co-founded Beats Music and partnered with Spotify to build Soundtrack.
Best podcasts with Ola Sars
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May 29, 2025 • 56min
Inside Soundtrack’s Roll-Up Strategy: Building a Global Leader in Background Music with Ola Sars
Ola Sars, the Founder and CEO of Soundtrack Technologies, shares his 20-year journey in disrupting the music industry, starting with co-founding Beats Music. He discusses his buyer-led M&A strategy to consolidate the background music market, transforming legacy customers into scalable revenue streams. Sars highlights lessons learned from major players like Apple and Spotify on scaling businesses and innovating within the digital music landscape. He also delves into effective seller engagement tactics and the balance needed in the unpredictable world of M&A.
May 1, 2025 • 36min
The $10B+ Blind Spot in B2B Streaming
Ola Sars, Founder and CEO of Soundtrack, shares insights from his journey in revolutionizing B2B music streaming. He discusses the staggering untapped revenue opportunities, estimating a $40–50 billion global market. The conversation dives into the legal challenges businesses face when using music and the need for better licensing strategies. Ola also reveals innovative revenue models Soundtrack employs and highlights the importance of tailored services for small businesses. Get ready to rethink how your favorite shops use music!
