Trapital The Business of Soundtracking the Creator Economy
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May 13, 2025 Oscar Hoglund, co-founder and CEO of Epidemic Sound, dives into the intersection of music and the creator economy. He reveals how AI is transforming music discovery and adaptation, ensuring artists are fairly compensated. Oscar discusses Epidemic Sound's unique revenue model and the challenges of navigating investor relations. He also highlights trends in content creation and the necessity for innovation in artist compensation, emphasizing the vital role of technology in fostering creativity in today’s saturated market.
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Oscar's Content Creation Journey
- Oscar Hoglund shares his journey from consulting to TV production and then to founding Epidemic Sound.
- He highlights how content creation evolved from Wild West risk-taking to structured formats and back to professionalization.
Culture as Active Participation
- Culture is shifting from passive spectating to active participation, especially in music and content creation.
- This democratization of expression drives growth opportunities in content and fan engagement monetization.
Epidemic's Artist Compensation Model
- Epidemic Sound developed a unique four-pillar revenue model to fairly compensate artists at multiple stages.
- This model includes upfront buyouts, soundtrack bonuses, royalty sharing, and company equity incentives for artists.