Trapital America Streams American. The World Follows.
May 29, 2025
Will Page, former chief economist at Spotify and author of 'Pivot', dives into the global impact of American music. He discusses the surprising dominance of U.S. artists amid a trend toward local sounds. The conversation touches on how American music continues to grow, the rise of hip-hop and country genres, and the shifting power dynamics in the streaming market. Page also highlights the new consumer empowerment in music consumption and shares insights about his creative projects, including his DJ mixes.
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U.S. Music Dominates Global Streaming
- Despite global diversity in streaming, American music has grown its dominance both domestically and internationally.
- American artists account for 38% of global recorded music revenue, defying globalization predictions.
U.S. Music Market Defies Theory
- The growth of the U.S. music market contradicts economic theory predicting emerging markets to rise.
- American music exports are unmatched, with one in three streams worldwide for U.S. artists.
English-Speaking Markets Losing Influence
- English-speaking countries outside the U.S. face a decline in global music influence amid American dominance.
- Canada, UK, Australia, and New Zealand struggle to produce global pop stars since 2017.
