Global Music Market Dynamics

American music still dominate the global stage, despite the world going local.

In this episode, I am joined by former chief economist at Spotify, Will Page. We explore the powerful global influence of American music and what it reveals about culture, commerce, and control in the streaming era.

From top-down industry power to bottom-up grassroots movements, we unpack how hits spread, why the U.S. music market is still growing despite predictions of global decentralization, and more.

00:28 American Music’s Global Influence 03:40 Glocalization and Market Dynamics 09:42 Hip-Hop an Country Music Trends 13:24 Economic Factors 27:50 Will Page’s Mixcloud

This episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.

Listen in for our Chartmetric Stat of the Week. For Will’s 2025 DJ mix, here’s the full link