Trapital Tariffs, Tours, and Trade Wars: Why Music Investment Won’t Slow Down
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May 8, 2025 Liz Dilts Marshall, Senior Finance Correspondent for Billboard, dives into the complexities of the music industry's economic landscape. She explores the rising investor interest in music assets despite geopolitical tensions. The discussion delves into how tariffs impact touring and live music, alongside the resilience of music revenues in fluctuating markets. Marshall compares today's music value to that of 1999, shedding light on modern consumption habits and the challenges artists face in a streaming-dominated world. A must-listen for anyone in the music business!
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Music Asset Resilience
- Music remains a volatility-resistant asset class despite economic uncertainty.
- Investor interest in music assets continues to grow steadily.
Tariffs' Mixed Impact on Music
- Tariffs pose uncertainty mainly for vinyl and merchandise in the music industry.
- The Berman Amendment may protect records from tariffs as informational products.
Rising Touring Costs Squeeze Artists
- Touring costs, especially labor, are rising significantly due to inflation.
- Increased costs squeeze middle-tier artists despite high ticket prices and demand.