When Kasey Grelle heard that private equity companies paid marketing agencies to evaluate companies they wanted to buy, she spotted a business opportunity. That realization became Aux Insights, the firm that’s become “the office of the CMO” for private equity companies. Listen to how they got clients & built their business. Kasey is a former reporter who founded Aux Insights, a global advisory firm that acts as the office of the CMO for private equity firms, specializing in digital growth strategy and marketing diligence. When she’s not scaling businesses, she’s up before dawn at 4 AM, savoring the quiet magic of early morning work before the chaos of her three-kid household kicks in. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

Tucker Max, an author and entrepreneur famous for his 'fratire' books, shares his rollercoaster journey with Scribe, a ghostwriting and publishing company that faced near-collapse. He discusses the intricacies of self-perception in the business world and the intersection of emotional healing and entrepreneurship through psychedelic therapy. The importance of integrity during tough times and the journey toward sustainable living on his ranch are also highlights. Max emphasizes the value of authenticity and the power of storytelling.

John Doherty, a serial entrepreneur and digital marketing expert, shares his journey from being laid off at Zillow to founding Credo, a digital agency matchmaking firm. He reveals the emotional process of building and selling the business in seven years. John discusses launching EditorNinja, a service for outsourced text editing, driven by his passion for content. The conversation delves into navigating business challenges, the power of networking, and balancing AI with human editing in content marketing for enhanced quality.

Shaan Puri, co-host of the My First Million podcast and creator of The Milk Road newsletter, shares his entrepreneurial journey. He reveals how The Milk Road became his fastest money-making venture, growing to 250k readers in under a year. Shaan discusses his experience with Bebo, from its billion-dollar sale to revitalizing it for a fraction of the price. He highlights the importance of humor, storytelling, and audience feedback in achieving growth in the crypto space and navigates the emotional challenges of business exits, emphasizing a balanced approach to wealth and well-being.

Discover how beehiiv is thriving in the crowded email newsletter space, reaching $15 million in annual revenue. Tyler Denk, a former employee of Morning Brew, shares his journey of applying growth techniques to start his own software company. The conversation highlights the importance of user-centric strategies, innovative tools, and the balance of bootstrapping versus venture capital. Learn about the challenges and creative approaches that are shaping the future of newsletter publishing.

Vlada Lotkina noticed something wrong at her daughter’s school. So she built the solution and sold it for 8-figures. It’s called ClassTag, and it’s a platform where teachers, parents and school administrators can communicate and send out announcements. No flyers, no ridiculously long emails… My favorite part is that she’s a Mixergy listener herself. She literally called a previous guest of mine and got him to invest before her business took off. Vlada Lotkina is the co-founder and CEO of ClassTag, an edtech platform that simplifies communication between teachers and parents. She grew up in Ukraine and watched as her father pursued entrepreneurship during the fall of the soviet union. As a mother in the U.S., her own frustrations with poor school-parent communication inspired her. She eventually exited ClassTag for 8-figures. Sponsored byGusto – The easy payroll and benefits software the Mixergy interviewees love. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

Adam Robinson struggled to compete with MailChimp. So he built software that’s too dangerous for them to build. Businesses that use Retention.com can instantly grab email addresses from anonymous website visitors — even if they never fill out a form. To promote his software he made himself into one of the few interesting follows on LinkedIn by picking fights, bringing drama and adding production values. Adam Robinson is the founder and CEO of Retention.com, which identifies email addresses from anonymous website visitors. He previously worked in finance but launched the email marketing company Robly after the 2008 financial crisis jeopardized his career. Following an 8-figure exit, he bootstrapped retention.com to over $21M in ARR. Sponsored byGusto – The easy payroll and benefits software the Mixergy interviewees love. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

Brent Underwood had a business idea: buy an abandoned town and turn it into a tourist destination. It didn’t work. Mostly because he tried running it remotely. Then he moved in. He started looking around, diving into old mines, and finding old treasures. He shot video of what he saw and of his renovations. That got hugely popular on social media, helped him raise money and allowed him to fund his project. It’s all in his book, Ghost Town Living, and in this interview.   Brent Underwood is the founder of Cerro Gordo, an ambitious project aimed at reviving a historic ghost town into a tourist attraction and real estate opportunity. Outside of his entrepreneurial endeavors, Brent has a passion for history, hospitality, and the unique storytelling of the American West, all of which play a central role in his current venture. Sponsored byGusto – The easy payroll and benefits software the Mixergy interviewees love. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

Ryan Deiss shares how he created a system for business growth, leading to $200M in revenue. He emphasizes the importance of developing an operating system for companies, measuring performance with scorecards, and analyzing financial metrics. The podcast also discusses innovative cash management strategies, team meetings, and company planning techniques.

Hiring has been a huge issue for me. And in a past interview with Cameron Herold, I brought it up because he’s the founder of the COO Alliance, the world’s leading network for the second in command. I don’t get embarrassed by a lot of stuff. If you heard my interviews, you hear me get pretty frank about my flaws, my mistakes. But this issue is something I was embarrassed about. I think if I don’t hire somebody to be the second in command at Mixergy, I am probably going to collapse. So, that’s what today is about. It’s not so much an interview as it is a coaching call with the guy who knows hiring better than anyone else. You’ll get to hear what I learned and my hope is that you benefit from it too. Cameron Herold is the founder of the COO Alliance, the world’s leading network for the second in command. Sponsored byWith Bench, you get a professional bookkeeping team to do your books for you and our simple, elegant software to review your finances. It’s everything you need to forget about your bookkeeping, without actually forgetting about your bookkeeping. Sign up at Bench and get 20% off for your first 6 months. Toptal – If you’re having trouble finding developers, Toptal is a network of elite pre-vetted software developers. You tell Toptal what you’re looking for, they search their network for the best people, they test the candidates, and then they present you with only the candidates who meet your individual needs. Once you pick someone you can start work with them the next day. They offer a no-risk trial period. Go to Toptal.com. Get the best of the best right now. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint