The Journey of Credo

John Doherty recounts the inception and evolution of Credo, a marketplace for connecting clients with vetted digital marketing agencies. Initially launched as a side project while working for an agency, Credo quickly gained traction, providing a high-touch matchmaking service for businesses seeking SEO and other marketing help. However, after nearly a decade in operation, market dynamics shifted due to increased competition and rising costs associated with digital advertising, leading to stagnation in growth. Ultimately, Doherty decided to sell the business, which coincidentally closed seven years to the day after he was laid off from his previous job, marking a significant turning point in his career.