John Doherty discusses trends in the agency space, emphasizing specialization and profitability. They reveal six productized-service ideas, including software quality assurance and leveraging TikTok for business. The discussion covers the importance of strategic layers, work quality, and innovative services like Systems Automation as a Service.

John Doherty, a serial entrepreneur and digital marketing expert, shares his journey from being laid off at Zillow to founding Credo, a digital agency matchmaking firm. He reveals the emotional process of building and selling the business in seven years. John discusses launching EditorNinja, a service for outsourced text editing, driven by his passion for content. The conversation delves into navigating business challenges, the power of networking, and balancing AI with human editing in content marketing for enhanced quality.