Tropical MBA: Entrepreneurship & Founder Lifestyle

#746 “Full-Service Agencies Are Out” & Other Productized-Service Ideas

Mar 14, 2024

54:19

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John Doherty discusses trends in the agency space, emphasizing specialization and profitability. They reveal six productized-service ideas, including software quality assurance and leveraging TikTok for business. The discussion covers the importance of strategic layers, work quality, and innovative services like Systems Automation as a Service.

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Quick takeaways

QA as a Service enhances automated systems quality and efficiency.

TikTok Titan optimizes social media presence for influencers and businesses.

Managed Social Media VA Service offers strategic social media management assistance.

Deep dives

QA as a Service

QA as a Service involves providing support for reviewing and troubleshooting automated processes, specifically in tools like Zapier, to ensure smooth operations and rectify errors swiftly and efficiently. This service aims to enhance the quality and effectiveness of automated systems by addressing technical issues and ensuring seamless functionality.

Evolving SEO Strategy through Programmatic SEO

01:10

Simplicity and Consistency in Business Growth

01:24

Empower Business Decision-making with Comprehensive Metrics Analysis

01:32

Introduction

3min

Optimizing Sales Through Client Conversations in Recruiting Company

2min

Entrepreneurial Journey and Business Growth

7min

Evolution of Demand Strategy through Programmatic SEO and Directory Building

2min

Adapting Business Models in a Shifting Market Landscape

4min

Evolution of Agency Demand Generation Strategies

22min

Innovative Services for Business Optimization

12min

Utilizing Workbooks as Tools for Business Growth and Success

3min

Dan & Ian talk to John Doherty, the founder of Editor Ninja, former owner of Credo, and cohost of the Working Sessions podcast about three major trends he’s seeing in the agency space that could impact your strategy and profitability for the year and beyond.

John talks about the challenges of running a full-service agency, a shift towards specialization in productized services, the need for outsourced strategic layers, focusing on profitability, and more.

Stick around for the guys to reveal six productized-service business ideas.

Dan & Ian’s Stuff:

The Newsletter
“The DC”
DC Black
Global events
Hire remote talent
Find a remote job
Listen on YouTube
Follow on Instagram
@TropicalMBA
@AnythingIan

Chapters

(00:02:04) News with Dan & Ian
(00:05:20) Introducing John Doherty
(00:06:46) Starting Credo and EditorNinja
(00:09:30) Trends in the Agency Space
(00:11:27) Building a Strategic Program
(00:28:10) Focus on Profitability
(00:30:40) Importance of Work Quality
(00:31:55) Categories for Business Opportunities
(00:32:42) Software Quality Assurance as a Service
(00:35:57) TikTok Titan: Leveraging TikTok for Business
(00:38:54) SAAAS: Systems Automation as a Service
(00:40:28) Managed VA Service for Social Media
(00:43:57) Fractional Business Strategist
(00:45:23) Financial Dashboard as a Service
(00:50:44) Workbooks for Business Metrics

Links:

Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree

Additional episodes you might enjoy:

“3 Million in Revenue is a Death Zone" - Financial Strategy with Greg Crabtree

How Transparent Should You Be? Thoughts on Queen Bee Roles & a Ticket Giveaway

A Podcast About Shiny Object Syndrome

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