Tropical MBA: Entrepreneurship & Founder Lifestyle

#746 “Full-Service Agencies Are Out” & Other Productized-Service Ideas

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Mar 14, 2024

John Doherty discusses trends in the agency space, emphasizing specialization and profitability. They reveal six productized-service ideas, including software quality assurance and leveraging TikTok for business. The discussion covers the importance of strategic layers, work quality, and innovative services like Systems Automation as a Service.

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Introduction

00:00 • 3min

Optimizing Sales Through Client Conversations in Recruiting Company

02:32 • 2min

Entrepreneurial Journey and Business Growth

04:49 • 7min

Evolution of Demand Strategy through Programmatic SEO and Directory Building

11:27 • 2min

Adapting Business Models in a Shifting Market Landscape

12:58 • 4min

Evolution of Agency Demand Generation Strategies

16:45 • 22min

Innovative Services for Business Optimization

38:33 • 12min

Utilizing Workbooks as Tools for Business Growth and Success

50:50 • 3min

Dan & Ian talk to John Doherty, the founder of Editor Ninja, former owner of Credo, and cohost of the Working Sessions podcast about three major trends he’s seeing in the agency space that could impact your strategy and profitability for the year and beyond.

John talks about the challenges of running a full-service agency, a shift towards specialization in productized services, the need for outsourced strategic layers, focusing on profitability, and more.

Stick around for the guys to reveal six productized-service business ideas.

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Chapters

(00:02:04) News with Dan & Ian
(00:05:20) Introducing John Doherty
(00:06:46) Starting Credo and EditorNinja
(00:09:30) Trends in the Agency Space
(00:11:27) Building a Strategic Program
(00:28:10) Focus on Profitability
(00:30:40) Importance of Work Quality
(00:31:55) Categories for Business Opportunities
(00:32:42) Software Quality Assurance as a Service
(00:35:57) TikTok Titan: Leveraging TikTok for Business
(00:38:54) SAAAS: Systems Automation as a Service
(00:40:28) Managed VA Service for Social Media
(00:43:57) Fractional Business Strategist
(00:45:23) Financial Dashboard as a Service
(00:50:44) Workbooks for Business Metrics

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Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree

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