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22min chapter
#746 “Full-Service Agencies Are Out” & Other Productized-Service Ideas
Tropical MBA: Entrepreneurship & Founder Lifestyle
Evolution of Agency Demand Generation Strategies
The chapter tracks the evolution of agency demand generation strategies towards specialized services, using Editor Ninja as a case study. It emphasizes the importance of niche focus, avoiding scope creep, and aligning services with client needs. The discussion also explores potential business opportunities in areas like software quality assurance and TikTok content creation services.
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